Essentials of marketing research:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York <<[u.a.]>>
Wiley
2002
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Beschreibung: | XIX, 553 S. Ill., graph. Darst. 1 CD-ROM |
| ISBN: | 047141235X |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 090904s2002 ad|| |||| 00||| eng d | ||
| 020 | |a 047141235X |9 0-471-41235-X | ||
| 035 | |a (OCoLC)845432655 | ||
| 035 | |a (DE-599)BVBBV024047914 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B170 | ||
| 082 | 0 | |a 658.83 | |
| 100 | 1 | |a Kumar, V. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing research |c V. Kumar ; David A. Aaker ; George S. Day |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a New York <<[u.a.]>> |b Wiley |c 2002 | |
| 300 | |a XIX, 553 S. |b Ill., graph. Darst. |e 1 CD-ROM | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 700 | 1 | |a Day, George S. |d 1937- |e Verfasser |0 (DE-588)120168537 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017916682 | ||
Datensatz im Suchindex
| _version_ | 1804139760008036352 |
|---|---|
| any_adam_object | |
| author | Kumar, V. Aaker, David A. 1938- Day, George S. 1937- |
| author_GND | (DE-588)123018641 (DE-588)120168537 |
| author_facet | Kumar, V. Aaker, David A. 1938- Day, George S. 1937- |
| author_role | aut aut aut |
| author_sort | Kumar, V. |
| author_variant | v k vk d a a da daa g s d gs gsd |
| building | Verbundindex |
| bvnumber | BV024047914 |
| ctrlnum | (OCoLC)845432655 (DE-599)BVBBV024047914 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV024047914 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:49:12Z |
| institution | BVB |
| isbn | 047141235X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017916682 |
| oclc_num | 845432655 |
| open_access_boolean | |
| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XIX, 553 S. Ill., graph. Darst. 1 CD-ROM |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kumar, V. Verfasser aut Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day 2nd ed. New York <<[u.a.]>> Wiley 2002 XIX, 553 S. Ill., graph. Darst. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut |
| spellingShingle | Kumar, V. Aaker, David A. 1938- Day, George S. 1937- Essentials of marketing research Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4200055-5 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Essentials of marketing research |
| title_auth | Essentials of marketing research |
| title_exact_search | Essentials of marketing research |
| title_full | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_fullStr | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_full_unstemmed | Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research |
| topic | Marktforschung (DE-588)4037630-8 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marktforschung Marketingforschung Einführung Lehrbuch |
| work_keys_str_mv | AT kumarv essentialsofmarketingresearch AT aakerdavida essentialsofmarketingresearch AT daygeorges essentialsofmarketingresearch |