APA (7th ed.) Citation

Trout, J. (2001). Big brands, big trouble: Lessons learned the hard way. Wiley.

Chicago Style (17th ed.) Citation

Trout, Jack. Big Brands, Big Trouble: Lessons Learned the Hard Way. New York <<[u.a.]>>: Wiley, 2001.

MLA (9th ed.) Citation

Trout, Jack. Big Brands, Big Trouble: Lessons Learned the Hard Way. Wiley, 2001.