Big brands, big trouble: lessons learned the hard way
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York <<[u.a.]>>
Wiley
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 223 S. |
| ISBN: | 0471414328 |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
CHAPTER l. The Most Popular Mistakes and Their
High Cost 1
CHAPTER 2. General Motors: Forgetting What Made
Them Successful 17
CHAPTER 3. Xerox: Predicting a Future That Never Came 29
CHAPTER 4. Digital Equipment Corporation: From
Number Two to Nowhere 45
chapter 5. AT T: From Monopoly to Mess 55
CHAPTER 6. Levi Strauss: Ignoring Competition Is Bad
for Your Business 67
chapter 7. Crest Toothpaste: Look, Ma, No Leadership 77
CHAPTER 8. Burger King: Always under New Management 85
CHAPTER 9. Firestone: Dead Brand Driving 97
CHAPTER io. Miller Brewing: A Miller Too Far 105
CHAPTER ii. Marks . Spencer: A Bad Case of
Top-Down Thinking 117
ix
X Contents
CHAPTER 12. Trouble in the Wind: Brands with
Unresolved Problems 133
CHAPTER 13. An Army of Consultants: But No
One to Help 147
chapter 14. Boards of Directors: But No One to Help 159
chapter 15. Wall Street: Nothing but Trouble 169
CHAPTER 16. Knowing Your Enemy Can Keep You
Out of Trouble 181
chapter 17. The Bigger They Are, the Harder to Manage 193
CHAPTER 18. Trouble Begins and Ends with the CEO 203
INDEX 213
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T21:49:11Z |
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| isbn | 0471414328 |
| language | English |
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| title | Big brands, big trouble lessons learned the hard way |
| title_auth | Big brands, big trouble lessons learned the hard way |
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