The art of writing advertising: conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | Undetermined |
Veröffentlicht: |
Hamburg
Hörzu
1984
|
Ausgabe: | Repr. d. Ausg. Chicago, 1965 |
Schlagworte: | |
Beschreibung: | 125 S. Ill. |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV023958405 | ||
003 | DE-604 | ||
005 | 20090827 | ||
007 | t | ||
008 | 090904s1984 a||| |||| 00||| und d | ||
035 | |a (OCoLC)916264162 | ||
035 | |a (DE-599)BVBBV023958405 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | |a und | ||
049 | |a DE-B170 | ||
245 | 1 | 0 | |a The art of writing advertising |b conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |c interviewed by Denis Higgins |
250 | |a Repr. d. Ausg. Chicago, 1965 | ||
264 | 1 | |a Hamburg |b Hörzu |c 1984 | |
300 | |a 125 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 1 | |8 1\p |5 DE-604 | |
700 | 1 | |a Higgins, Denis |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-017828829 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
_version_ | 1804139522704801792 |
---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV023958405 |
ctrlnum | (OCoLC)916264162 (DE-599)BVBBV023958405 |
edition | Repr. d. Ausg. Chicago, 1965 |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01149nam a2200337 c 4500</leader><controlfield tag="001">BV023958405</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090827 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">090904s1984 a||| |||| 00||| und d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)916264162</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023958405</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B170</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The art of writing advertising</subfield><subfield code="b">conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves</subfield><subfield code="c">interviewed by Denis Higgins</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Repr. d. Ausg. Chicago, 1965</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hamburg</subfield><subfield code="b">Hörzu</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">125 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Higgins, Denis</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017828829</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
id | DE-604.BV023958405 |
illustrated | Illustrated |
indexdate | 2024-07-09T21:45:25Z |
institution | BVB |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017828829 |
oclc_num | 916264162 |
open_access_boolean | |
owner | DE-B170 |
owner_facet | DE-B170 |
physical | 125 S. Ill. |
publishDate | 1984 |
publishDateSearch | 1984 |
publishDateSort | 1984 |
publisher | Hörzu |
record_format | marc |
spelling | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves interviewed by Denis Higgins Repr. d. Ausg. Chicago, 1965 Hamburg Hörzu 1984 125 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s DE-604 Werbung (DE-588)4065541-6 s 1\p DE-604 Higgins, Denis Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Werbung (DE-588)4065541-6 gnd Werbesprache (DE-588)4065535-0 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4065535-0 |
title | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
title_auth | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
title_exact_search | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
title_full | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves interviewed by Denis Higgins |
title_fullStr | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves interviewed by Denis Higgins |
title_full_unstemmed | The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves interviewed by Denis Higgins |
title_short | The art of writing advertising |
title_sort | the art of writing advertising conversations with william bernbach leo burnett george gribbin david ogilvy rosser reeves |
title_sub | conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
topic | Werbung (DE-588)4065541-6 gnd Werbesprache (DE-588)4065535-0 gnd |
topic_facet | Werbung Werbesprache |
work_keys_str_mv | AT higginsdenis theartofwritingadvertisingconversationswithwilliambernbachleoburnettgeorgegribbindavidogilvyrosserreeves |