Consumer behavior: implications for marketing strategy
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Plano, Tex.
Business Publ.
1986
|
Ausgabe: | 3. ed. |
Schlagworte: | |
Beschreibung: | XIV, 740 S. Ill., zahlr. graph. Darst. |
ISBN: | 0256034141 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
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007 | t | ||
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035 | |a (OCoLC)833149054 | ||
035 | |a (DE-599)BVBBV023947072 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-B170 |a DE-188 | ||
100 | 1 | |a Hawkins, Del I. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Consumer behavior |b implications for marketing strategy |c Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
250 | |a 3. ed. | ||
264 | 1 | |a Plano, Tex. |b Business Publ. |c 1986 | |
300 | |a XIV, 740 S. |b Ill., zahlr. graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Strategie |0 (DE-588)4057952-9 |2 gnd |9 rswk-swf |
651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
655 | 7 | |8 1\p |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
655 | 7 | |8 2\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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689 | 0 | |5 DE-604 | |
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689 | 1 | |8 3\p |5 DE-604 | |
700 | 1 | |a Best, Roger J. |e Sonstige |4 oth | |
700 | 1 | |a Coney, Kenneth A. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-017817904 | ||
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Hawkins, Del I. |
author_facet | Hawkins, Del I. |
author_role | aut |
author_sort | Hawkins, Del I. |
author_variant | d i h di dih |
building | Verbundindex |
bvnumber | BV023947072 |
ctrlnum | (OCoLC)833149054 (DE-599)BVBBV023947072 |
edition | 3. ed. |
format | Book |
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genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Hochschulschrift Fallstudiensammlung |
geographic | USA (DE-588)4078704-7 gnd |
geographic_facet | USA |
id | DE-604.BV023947072 |
illustrated | Illustrated |
indexdate | 2024-07-09T21:45:11Z |
institution | BVB |
isbn | 0256034141 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017817904 |
oclc_num | 833149054 |
open_access_boolean | |
owner | DE-B170 DE-188 |
owner_facet | DE-B170 DE-188 |
physical | XIV, 740 S. Ill., zahlr. graph. Darst. |
publishDate | 1986 |
publishDateSearch | 1986 |
publishDateSort | 1986 |
publisher | Business Publ. |
record_format | marc |
spelling | Hawkins, Del I. Verfasser aut Consumer behavior implications for marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney 3. ed. Plano, Tex. Business Publ. 1986 XIV, 740 S. Ill., zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Strategie (DE-588)4057952-9 s 3\p DE-604 Best, Roger J. Sonstige oth Coney, Kenneth A. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Hawkins, Del I. Consumer behavior implications for marketing strategy Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
subject_GND | (DE-588)4120697-6 (DE-588)4062644-1 (DE-588)4037589-4 (DE-588)4057952-9 (DE-588)4078704-7 (DE-588)4113937-9 (DE-588)4522595-3 |
title | Consumer behavior implications for marketing strategy |
title_auth | Consumer behavior implications for marketing strategy |
title_exact_search | Consumer behavior implications for marketing strategy |
title_full | Consumer behavior implications for marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
title_fullStr | Consumer behavior implications for marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
title_full_unstemmed | Consumer behavior implications for marketing strategy Del I. Hawkins ; Roger J. Best ; Kenneth A. Coney |
title_short | Consumer behavior |
title_sort | consumer behavior implications for marketing strategy |
title_sub | implications for marketing strategy |
topic | Marketingstrategie (DE-588)4120697-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd Strategie (DE-588)4057952-9 gnd |
topic_facet | Marketingstrategie Verbraucherverhalten Marketing Strategie USA Hochschulschrift Fallstudiensammlung |
work_keys_str_mv | AT hawkinsdeli consumerbehaviorimplicationsformarketingstrategy AT bestrogerj consumerbehaviorimplicationsformarketingstrategy AT coneykennetha consumerbehaviorimplicationsformarketingstrategy |