Werbung und Werbeforschung:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Augsburg
Univ., Lehr- und Forschungsteam Marketing
1986
|
| Ausgabe: | 3. Aufl. |
| Schriftenreihe: | Materialien zu den Grundlagen des Marketing
4 |
| Schlagworte: | |
| Beschreibung: | V, 170 S. Ill., graph. Darst. |
| ISBN: | 3921953154 |
Internformat
MARC
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| 100 | 1 | |a Meyer, Paul W. |d 1924-2005 |e Verfasser |0 (DE-588)118733486 |4 aut | |
| 245 | 1 | 0 | |a Werbung und Werbeforschung |c Paul W. Meyer |
| 250 | |a 3. Aufl. | ||
| 264 | 1 | |a Augsburg |b Univ., Lehr- und Forschungsteam Marketing |c 1986 | |
| 300 | |a V, 170 S. |b Ill., graph. Darst. | ||
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| 490 | 1 | |a Materialien zu den Grundlagen des Marketing |v 4 | |
| 490 | 0 | |a Schwerpunkt Marketing | |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Meyer, Paul W. 1924-2005 |
| author_GND | (DE-588)118733486 |
| author_facet | Meyer, Paul W. 1924-2005 |
| author_role | aut |
| author_sort | Meyer, Paul W. 1924-2005 |
| author_variant | p w m pw pwm |
| building | Verbundindex |
| bvnumber | BV023827491 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)916077502 (DE-599)BVBBV023827491 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. Aufl. |
| format | Book |
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| id | DE-604.BV023827491 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:37:33Z |
| institution | BVB |
| isbn | 3921953154 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017469671 |
| oclc_num | 916077502 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | V, 170 S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Univ., Lehr- und Forschungsteam Marketing |
| record_format | marc |
| series | Materialien zu den Grundlagen des Marketing |
| series2 | Materialien zu den Grundlagen des Marketing Schwerpunkt Marketing |
| spelling | Meyer, Paul W. 1924-2005 Verfasser (DE-588)118733486 aut Werbung und Werbeforschung Paul W. Meyer 3. Aufl. Augsburg Univ., Lehr- und Forschungsteam Marketing 1986 V, 170 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Materialien zu den Grundlagen des Marketing 4 Schwerpunkt Marketing Werbeforschung (DE-588)4461741-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbelehre (DE-588)4189641-5 gnd rswk-swf Werbelehre (DE-588)4189641-5 s Werbung (DE-588)4065541-6 s DE-604 Werbeforschung (DE-588)4461741-0 s 1\p DE-604 Materialien zu den Grundlagen des Marketing 4 (DE-604)BV023813324 4 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Meyer, Paul W. 1924-2005 Werbung und Werbeforschung Materialien zu den Grundlagen des Marketing Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd Werbelehre (DE-588)4189641-5 gnd |
| subject_GND | (DE-588)4461741-0 (DE-588)4065541-6 (DE-588)4189641-5 |
| title | Werbung und Werbeforschung |
| title_auth | Werbung und Werbeforschung |
| title_exact_search | Werbung und Werbeforschung |
| title_full | Werbung und Werbeforschung Paul W. Meyer |
| title_fullStr | Werbung und Werbeforschung Paul W. Meyer |
| title_full_unstemmed | Werbung und Werbeforschung Paul W. Meyer |
| title_short | Werbung und Werbeforschung |
| title_sort | werbung und werbeforschung |
| topic | Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd Werbelehre (DE-588)4189641-5 gnd |
| topic_facet | Werbeforschung Werbung Werbelehre |
| volume_link | (DE-604)BV023813324 |
| work_keys_str_mv | AT meyerpaulw werbungundwerbeforschung |