Verfügbarkeit: Advertising management

Advertising management:

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Bibliographische Detailangaben
Hauptverfasser:	Aaker, David A. 1938- (VerfasserIn), Batra, Rajeev (VerfasserIn), Myers, John G. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY [u.a.] Prentice-Hall 1992
Ausgabe:	4. ed.
Schlagworte:	Werbestrategie Management Marketing Werbung Werbeplanung Verkauf
Beschreibung:	XIII, 593 S. Ill.
ISBN:	0130091502

Internformat

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100	1		\|a Aaker, David A. \|d 1938- \|e Verfasser \|0 (DE-588)123018641 \|4 aut
245	1	0	\|a Advertising management \|c David A. Aaker ; Rejeev Batra ; John G. Myers
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300			\|a XIII, 593 S. \|b Ill.
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Datensatz im Suchindex

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author	Aaker, David A. 1938- Batra, Rajeev Myers, John G.
author_GND	(DE-588)123018641 (DE-588)121629791
author_facet	Aaker, David A. 1938- Batra, Rajeev Myers, John G.
author_role	aut aut aut
author_sort	Aaker, David A. 1938-
author_variant	d a a da daa r b rb j g m jg jgm
building	Verbundindex
bvnumber	BV023806125
ctrlnum	(OCoLC)916010317 (DE-599)BVBBV023806125
edition	4. ed.
format	Book
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id	DE-604.BV023806125
illustrated	Illustrated
indexdate	2024-07-09T21:37:13Z
institution	BVB
isbn	0130091502
language	English
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oclc_num	916010317
open_access_boolean
owner	DE-634
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physical	XIII, 593 S. Ill.
publishDate	1992
publishDateSearch	1992
publishDateSort	1992
publisher	Prentice-Hall
record_format	marc
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers 4. ed. New York, NY [u.a.] Prentice-Hall 1992 XIII, 593 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbestrategie (DE-588)4133682-3 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Management (DE-588)4037278-9 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketing (DE-588)4037589-4 s Verkauf (DE-588)4117346-6 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s 2\p DE-604 Batra, Rajeev Verfasser (DE-588)121629791 aut Myers, John G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Batra, Rajeev Myers, John G. Advertising management Werbestrategie (DE-588)4133682-3 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Verkauf (DE-588)4117346-6 gnd
subject_GND	(DE-588)4133682-3 (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4117346-6
title	Advertising management
title_auth	Advertising management
title_exact_search	Advertising management
title_full	Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers
title_fullStr	Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers
title_full_unstemmed	Advertising management David A. Aaker ; Rejeev Batra ; John G. Myers
title_short	Advertising management
title_sort	advertising management
topic	Werbestrategie (DE-588)4133682-3 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Verkauf (DE-588)4117346-6 gnd
topic_facet	Werbestrategie Management Marketing Werbung Werbeplanung Verkauf
work_keys_str_mv	AT aakerdavida advertisingmanagement AT batrarajeev advertisingmanagement AT myersjohng advertisingmanagement

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