The theory and practice of corporate communication: a competing values perspective
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage Publ.
2008
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVII, 271 S. graph. Darst. |
| ISBN: | 141295035X |
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| adam_text | IMAGE 1
THE THEORY AND PRACTICE OF
CORPORATE COMMUNICATION A COMPETING VALUES PERSPECTIVE
ALAN T. BELASEN STATE UNIVERSITY OFNEW YORK - EMPIRE STATE COLLEGE
SAGE PUBLICATIONS ^55^ LOS ANGELES * LONDON . NEW DELHI . SINGAPORE
IMAGE 2
CONTENTS
INTRODUCTION
FOREWORD: THE SCIENCE OF CORPORATE COMMUNICATION ELLLOT LUBER
PART A. WHY A NEW BOOK ON CORPORATE COMMUNICATION?
CHAPTER 1. CORPORATE COMMUNICATION AS A FIELD OF STUDY AND A COMMUNITY
OF PRACTICE THE MISSING LINK OF CORPORATE COMMUNICATION AS A FIELD OF
STUDY CORPORATE COMMUNICATION AS A COMMUNITY OF PRACTICE 4
ATTEMPTS TO INTEGRATE THE FIELD OF CORPORATE COMMUNICATION 5 THE
CHALLENGE TO IDENTIFY THE CONSTRUCT SPACE OF CORPORATE COMMUNICATION 6
OVERHAULING THE FIELD 7 THE NEED FOR A THEORETICALLY BASED ORGANIZING
FRAMEWORK 8
SUMMARY 8 REVIEW QUESTIONS 8
PART B. STRATEGIC CORPORATE COMMUNICATION: AN INTEGRATED VIEW
CHAPTER 2. COMPETING VALUES FRAMEWORK FOR CORPORATE COMMUNICATION
COMMUNICATION PERSPECTIVES 12 FUNCTIONALISM 15 INTERPRETIVISM 15
CRITICAL APPROACHES 16 SELF-EFFICACY 16 COMMUNICATION AS ORGANIZING 17 .
APOLLO 13 18
HIGH-RELIABILITY ORGANIZATIONS 19 COMMUNICATION SYSTEMS AND GOALS 22
BALANCING COMPETING TENSIONS 22 SUMMARY 24
REVIEW QUESTIONS 24 CASE STUDY: SATELLITE SYSTEMS 25
IMAGE 3
CHAPTER 3. EXTERNAL IMAGE, INTERNAL IDENTITY 27
INTEGRATED CORPORATE COMMUNICATION 29 SUSTAINING AND MANAGING IDENTITY
PROGRAMS 29 PRIMARY FUNCTIONS OF CORPORATE COMMUNICATION 32 MEDIA
RELATIONS 33
EMPLOYEE RELATIONS 33 GOVERNMENT RELATIONS 34 INVESTOR RELATIONS 35 THE
COMMUNICATION PROCESS 35
SUMMARY 37 REVIEW QUESTIONS 38 CASE STUDY: STARBUCKS COFFEE COMPANY 38
CHAPTER 4. IDENTITY, REPUTATION, AND THE FUNCTIONS OF CORPORATE
COMMUNICATION: A STRATEGIE VIEW 41
* GE: MANAGING IMAGE AND CORPORATE IDENTITY 45 * TARGET: MANAGING
CORPORATE REPUTATION 47 * MCDONALD S: PROMOTING THE NEW IMAGE 49
EFFECTIVE COMMUNICATION STRATEGIES 51
EXTERNAL COMMUNICATION 52 SUMMARY 53 REVIEW QUESTIONS 53
CASE STUDY: THE POWER OF SYMBOLS: CREATING CORPORATE IDENTITY AT AGILENT
TECHNOLOGIES 54
PART C. FUNCTIONS OF CORPORATE COMMUNICATION 55
CHAPTER 5. MEDIA RELATIONS 57
REPUTATION AND MEDIA RELATIONS 58 ENHANCING PUBLIC IMAGE THROUGH ISSUE
MANAGEMENT 60 BRANDING THE IMAGE AND IDENTITY 60 PUBLIC RELATIONS AND
MEDIA RELATIONS 61 * JOHNSON & JOHNSON 62
PUBLIC RELATIONS AND INVESTOR RELATIONS 63 THE CORPORATE SPOKESPERSON 63
SUMMARY 64
REVIEW QUESTIONS 65 CASE STUDY: ADOLPH COORS COMPANY 65
CHAPTER 6. INVESTOR RELATIONS 73
STAKEHOLDERS 74 WORKING WITH FINANCIAL ANALYSTS 75 MANAGING STOCKHOLDER
CONFIDENCE 76
FINANCIAL REPORTING 77 INVESTOR RELATIONS AND CORPORATE REPUTATION 79
IMAGE 4
CORPORATE SOCIAL RESPONSIBILITY 80 FINANCIAL PERFORMANCE AND CORPORATE
REPUTATION 80 INVESTOR RELATIONS SUCCESS STORY 81 FINANCIAL ETHICS 83
SUMMARY 83 REVIEW QUESTIONS 83 CASE STUDY: THE PRESS AND THE
STOCKHOLDERS 84
CHAPTER 7. GOVERNMENT RELATIONS EXTERNALLY DERIVED, INTERNALLY ENFORCED
85 POLICY FIELDS 87 IMPORTANCE OF GOVERNMENT RELATIONS 90 * AITRIA 91
* AMERICAN RED GROSS 92 REGULATIONS AND BOUNDARY SPANNING 93
INTERDEPENDENCE 95 SHAPING FAVORITE POLICIES THROUGH ISSUE MANAGEMENT 96
SUPPLIER RELATIONS 97 SUMMARY 97
REVIEW QUESTIONS 98 GASE STUDY: THE ANTI-TRUST GASE AGAINST MICROSOFT 98
CHAPTER 8. EMPLOYEE RELATIONS ALIGNING IDENTITY WITH EXTERNAL IMAGE 102
STRATEGIE CONVERSATION 103 ASKING THE RIGHT QUESTIONS RATHER THAN GIVING
SOLUTIONS 1
MOTIVATING EMPLOYEES 104 INTEGRATING AND ASSIMILATING EMPLOYEES: THE
ROLE OF CULTURE MAPPING CULTURE IN THE TRAINING ORGANIZATION 107
AVOIDING THE TRAP OF KNOWING-DOING 109 POSITIVE COMMUNICATION
RELATIONSHIPS 110 MESSAGE ORIENTATIONS 111 MAPPING MESSAGE ORIENTATIONS
111 A DIAMOND MODEL OF INTERACTIONS 115
MANAGING FOR ORGANIZATIONAL INTEGRITY: THE SOCIAL CONTRACT WITH
EMPLOYEES 116 * FEDEX 117 SUMMARY 118
REVIEW QUESTIONS 118 GASE STUDY: HANOVER SOFTWARE 119
PART D. EXTERNAL AND INTERNAL COMMUNICATION
CHAPTER 9. MARKETING COMMUNICATION AND CORPORATE ADVERTISING INTEGRATED
MARKETING COMMUNICATION 123 * SOUTHWEST AIRLINES 124 SUSTAINABILITY 125
IMAGE 5
ISSUE MANAGEMENT AND CORPORATE ADVERTISING 125 PR AND CORPORATE
ADVERTISING 126 NONPROFIT ORGANIZATIONS 127 MANAGING ORGANIZATIONAL
CONSTITUENCIES 128 MARKETING COMMUNICATION IN NONPROFIT ORGANIZATIONS
128 MARKETING TO EMPLOYEES IN NONPROFIT ORGANIZATIONS 129 E-CHANNELS FOR
NONPROFIT ORGANIZATIONS 129 MARKETING COMMUNICATION AND ETHICAL
ADVERTISING 130 SUMMARY 132 REVIEW QUESTIONS 132
CASE STUDY: WAL-MART AND ITS COMMUNICATIONS STRATEGY 133
CHAPTER 10. FINANCIAL COMMUNICATION AND CORPORATE SOCIAL RESPONSIBILITY
135 * ENRON; THE CORPORATE TACTICS 136 * ARTHUR ANDERSEN; TURNING THE
BLIND EYE 137 * TYCO; STEALING THE VANITY 138 * WORLDCOM; THE GIANT
FALLS 139 * UNION CARBIDE 140
FINANCIAL COMMUNICATION; THE SARBANES-OXIEY ACT OF 2002 141
IMPLEMENTATION CHALLENGES 143 ENFORCEMENT 144 SUMMARY 145
REVIEW QUESTIONS 146 CASE STUDY: ILLINOIS POWER AND 60 MINUTES;
COMMUNICATING ABOUT THE COMMUNICATIONS 146
CHAPTER 11. ORGANIZATIONAL AND MANAGEMENT COMMUNICATION RULE THEORY;
RATIONALISTIC APPROACH TO COMMUNICATION 152 THE HUMANISTIC APPROACH 153
RATIONALISTIC AND HUMANISTIC COMMUNICATION ROLES;
A COMPETING VALUES PERSPECTIVE 153 FACILITATING VERTICAL COMMUNICATION
156 INFORMATION COMMUNICATION TECHNOLOGY 157 THE ROLE OF INFORMAL
NETWORKS IN MANAGEMENT COMMUNICATION
ALIGNING COMMUNICATION WITH STRUCTURES 161 HORIZONTAL MANAGEMENT 162
ALIGNING COMMUNICATION PROCESSES IN LOOSELY COUPLED STRUCTURES
MANAGERIAL ETHICS AND SOCIAL RESPONSIBILITY 165 THE CEO AND THE BOARD OF
DIRECTORS 167
STRUCTURAL REGULATIONS 168 POLICIES AND STANDARDS 168 REFORMS 169 THE
ETHICAL CEO 169
COMMUNICATION BETWEEN THE CEO AND BOARD MEMBERS 170 BUILDING AN
EFFECTIVE BOARD OF DIRECTORS 170 SUMMARY 171
151
160
164
IMAGE 6
REVIEW QUESTIONS 172 CASE STUDY: THE PARADOXICAL TWINS-ACME AND OMEGA
ELECTRONICS 172
PART E. ANALYSIS AND CONTROL 177
CHAPTER 12. STAKEHOLDER ANALYSIS 179
CONNMUNICATING WITH STAKEHOLDERS: A CVFCC APPROACH 180 FIRM-STAKEHOLDER
RELATIONSHIPS 181 * STARKIST 183 PRINCIPLES OF STAKEHOLDER MANAGEMENT
185 COMMUNICATING MESSAGES TO STAKEHOLDERS 186
STEPS IN STAKEHOLDER ANALYSIS 188 SOURCES OF POWER 191 ASSESSING
STAKEHOLDERS PERCEPTIONS USING THE CVFCC 192 SUMMARY 193
REVIEW QUESTIONS 195 CASE STUDY: GRANITE CITY: DOEING MORE WITH LESS 195
CHAPTER 13. COMMUNICATION AUDITS WITHIN ORGANIZATIONS 199
FUNCTIONALISM 199 INTERPRETIVISM 200 UNCERTAINTY REDUCTION 201 THE
PROCESS OF A COMMUNICATION AUDIT 202 BENEFITS 202 IDENTIFYING
COMMUNICATION ACTIVITIES ACROSS MANAGERIAL LEVELS 203 THE IMPORTANCE OF
CONTEXTUAL FACTORS 204 ASSESSMENT OF MANAGERIAL COMMUNICATION ROLES AND
SKILLS 205 DIAGNOSING ORGANIZATIONAL CULTURE 206 CULTURAL TYPES 208
CULTURAL AUDIT IN A HEALTH CARE ORGANIZATION 209 SUMMARY 210 REVIEW
QUESTIONS 211 CASE STUDY: PLANNING THE PROJECT 212
PART F. CRISIS COMMUNICATION AND PATTERNS OF CORPORATE RESPONSE 215
CHAPTER 14. CRISIS COMMUNICATION AND MESSAGE STRATEGIES 217
FIRE AT DELOITTE OFFICE TOWER IN MADRID: DELOITTE SPAIN MAINTAINS
ACTIVITY 218 * SOUTHWEST AIRLINES 218 COMMUNICATION FAILURES 219 *
FAILURE AT DOW CORNING 220
* FAILURE AT THE UNIVERSITY OF MARYLAND 221 * SUCCESS FOR NASA 223
IMAGE 7
* SUCCESS FOR TEXAS EASTERN TRANSMISSION CORPORATION 224 * VERIZON:
EFFECTIVE CORPORATE COMMUNICATION 224 PROTECTING THE IMAGE 225
ORGANIZING THE EXCHANGE OF INFORMATION 227
RESTORING THE IMAGE 228 STAGES OF CRISIS 229 THE IMPORTANCE OF CULTURE
IN MANAGING CRISES 231 SUMMARY 232
REVIEW QUESTIONS 232 CASE STUDY: TYLENOL TAMPERING SCARE 232
CHAPTER 15. CONCLUSION 235
CORPORATE COMMUNICATION: THE MAESTRO 235 STRATEGIE CORPORATE
COMMUNICATION 236 THE THEORY AND PRACTICE OF CORPORATE COMMUNICATION 238
INTEGRATIVE CASE STUDY: THE ACQUISITION OF ABBOTT HOSPITAL 239 CASE
STUDY: MT. MERCY ACQUIRES ABBOTT 243 CASE STUDY: THE END OF THE FIRST
SIX MONTHS 245
INTEGRATIVE CASE STUDY: BEIBECK PRODUCTION 246
REFERENCES 249
INDEX 259
ABOUT THE AUTHOR 271
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| spelling | Belasen, Alan T. Verfasser aut The theory and practice of corporate communication a competing values perspective Alan T. Belasen Los Angeles [u.a.] Sage Publ. 2008 XXVII, 271 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Corporate Communication (DE-588)4313131-1 gnd rswk-swf Corporate Communication (DE-588)4313131-1 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017445330&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Belasen, Alan T. The theory and practice of corporate communication a competing values perspective Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Corporate Communication (DE-588)4313131-1 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4061963-1 (DE-588)4313131-1 |
| title | The theory and practice of corporate communication a competing values perspective |
| title_auth | The theory and practice of corporate communication a competing values perspective |
| title_exact_search | The theory and practice of corporate communication a competing values perspective |
| title_full | The theory and practice of corporate communication a competing values perspective Alan T. Belasen |
| title_fullStr | The theory and practice of corporate communication a competing values perspective Alan T. Belasen |
| title_full_unstemmed | The theory and practice of corporate communication a competing values perspective Alan T. Belasen |
| title_short | The theory and practice of corporate communication |
| title_sort | the theory and practice of corporate communication a competing values perspective |
| title_sub | a competing values perspective |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Unternehmen (DE-588)4061963-1 gnd Corporate Communication (DE-588)4313131-1 gnd |
| topic_facet | Kommunikationspolitik Unternehmen Corporate Communication |
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