Strategic marketing management: planning, implementation and control
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2007
|
| Ausgabe: | 3. ed., repr. |
| Schlagworte: | |
| Beschreibung: | XII, 867 S. graph. Darst. |
| ISBN: | 9780750659383 |
Internformat
MARC
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| 020 | |a 9780750659383 |9 978-0-7506-5938-3 | ||
| 035 | |a (OCoLC)263721388 | ||
| 035 | |a (DE-599)BVBBV023801590 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Wilson, Richard M. S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b planning, implementation and control |
| 250 | |a 3. ed., repr. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier Butterworth-Heinemann |c 2007 | |
| 300 | |a XII, 867 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 689 | 2 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Gilligan, Colin |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804138999736958976 |
|---|---|
| any_adam_object | |
| author | Wilson, Richard M. S. Gilligan, Colin |
| author_facet | Wilson, Richard M. S. Gilligan, Colin |
| author_role | aut aut |
| author_sort | Wilson, Richard M. S. |
| author_variant | r m s w rms rmsw c g cg |
| building | Verbundindex |
| bvnumber | BV023801590 |
| ctrlnum | (OCoLC)263721388 (DE-599)BVBBV023801590 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., repr. |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV023801590 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:37:07Z |
| institution | BVB |
| isbn | 9780750659383 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017443789 |
| oclc_num | 263721388 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | XII, 867 S. graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | Wilson, Richard M. S. Verfasser aut Strategic marketing management planning, implementation and control 3. ed., repr. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2007 XII, 867 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 Marketingmanagement (DE-588)4168907-0 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Gilligan, Colin Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilson, Richard M. S. Gilligan, Colin Strategic marketing management planning, implementation and control Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4123623-3 |
| title | Strategic marketing management planning, implementation and control |
| title_auth | Strategic marketing management planning, implementation and control |
| title_exact_search | Strategic marketing management planning, implementation and control |
| title_full | Strategic marketing management planning, implementation and control |
| title_fullStr | Strategic marketing management planning, implementation and control |
| title_full_unstemmed | Strategic marketing management planning, implementation and control |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management planning implementation and control |
| title_sub | planning, implementation and control |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Strategisches Management Marketingmanagement Marketingstrategie Lehrbuch |
| work_keys_str_mv | AT wilsonrichardms strategicmarketingmanagementplanningimplementationandcontrol AT gilligancolin strategicmarketingmanagementplanningimplementationandcontrol |