APA (7th ed.) Citation

O'Shaughnessy, J., & O'Shaughnessy, N. J. (2003). The marketing power of emotion. Oxford Univ. Press.

Chicago Style (17th ed.) Citation

O'Shaughnessy, John, and Nicholas Jackson O'Shaughnessy. The Marketing Power of Emotion. Oxford [u.a.]: Oxford Univ. Press, 2003.

MLA (9th ed.) Citation

O'Shaughnessy, John, and Nicholas Jackson O'Shaughnessy. The Marketing Power of Emotion. Oxford Univ. Press, 2003.