The marketing power of emotion:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2003
|
| Schlagworte: | |
| Beschreibung: | VI, 274 S. Ill., graph. Darst. |
| ISBN: | 0195150562 |
Internformat
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| 245 | 1 | 0 | |a The marketing power of emotion |c John O'Shaughnessy ; Nicholas Jackson O'Shaughnessy |
| 264 | 1 | |a Oxford [u.a.] |b Oxford Univ. Press |c 2003 | |
| 300 | |a VI, 274 S. |b Ill., graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1813698715280474112 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson 1954- |
| author_GND | (DE-588)17058500X |
| author_facet | O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson 1954- |
| author_role | aut aut |
| author_sort | O'Shaughnessy, John |
| author_variant | j o jo n j o nj njo |
| building | Verbundindex |
| bvnumber | BV023792733 |
| ctrlnum | (OCoLC)845505202 (DE-599)BVBBV023792733 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023792733 |
| illustrated | Illustrated |
| indexdate | 2024-10-23T10:04:42Z |
| institution | BVB |
| isbn | 0195150562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017434939 |
| oclc_num | 845505202 |
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| physical | VI, 274 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | O'Shaughnessy, John Verfasser aut The marketing power of emotion John O'Shaughnessy ; Nicholas Jackson O'Shaughnessy Oxford [u.a.] Oxford Univ. Press 2003 VI, 274 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s Gefühl (DE-588)4019702-5 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 O'Shaughnessy, Nicholas Jackson 1954- Verfasser (DE-588)17058500X aut |
| spellingShingle | O'Shaughnessy, John O'Shaughnessy, Nicholas Jackson 1954- The marketing power of emotion Marketing (DE-588)4037589-4 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4019702-5 (DE-588)4062644-1 |
| title | The marketing power of emotion |
| title_auth | The marketing power of emotion |
| title_exact_search | The marketing power of emotion |
| title_full | The marketing power of emotion John O'Shaughnessy ; Nicholas Jackson O'Shaughnessy |
| title_fullStr | The marketing power of emotion John O'Shaughnessy ; Nicholas Jackson O'Shaughnessy |
| title_full_unstemmed | The marketing power of emotion John O'Shaughnessy ; Nicholas Jackson O'Shaughnessy |
| title_short | The marketing power of emotion |
| title_sort | the marketing power of emotion |
| topic | Marketing (DE-588)4037589-4 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Gefühl Verbraucherverhalten |
| work_keys_str_mv | AT oshaughnessyjohn themarketingpowerofemotion AT oshaughnessynicholasjackson themarketingpowerofemotion |