The search for corporate strategic credibility: concepts and cases in global strategy communications
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVII, 170 S. Ill., graph. Darst. |
| ISBN: | 1567205968 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804138986969497600 |
|---|---|
| adam_text | Contents
Exhibits ix
Foreword by Geraldine Foster xiii
Preface xv
Introduction xix
I. Conceptual and Empirical Foundations of This Book
1. Corporate Strategy Communications 3
2. Strategic Credibility 15
II. Cases in Corporate Strategy Communications
rl S ,3,,
3. Corporate Strategy Communications Can Enhance Shareholder
Value: The Case of Air Products and Chemicals, Inc. 37
Brendan D. Bannister, Milton L. Glass, Richard B. Higgins,
and Kevin J. Ramundo
. ¦h ¦¦ ,,.:¦¦ . ..
4. The Gillette Company: Stockholder Communications—
The Ultimate Weapon in a Proxy Fight 53
Milton L Glass
5. SmithKline Beecham: The Role of Corporate Communications
in a Transatlantic Merger 71
Richard B. Higgins
6. GPA: The Global Flotation That Failed 95
Brenda Cullen
viii Contents
7. The Strategic Role of Corporate Financial Communications/
Investor Relations at BASF 109
Klaus D. Jessen
III. Global Strategy Communications
8. Global Strategy Communications: An International Perspective 131
9. Conclusions: Key Success Factors in the Search for Strategic
Credibility 147
Selected Bibliography 159
Index 163
About the Author and Contributors 169
Exhibits
1.1 Stock Evaluation Survey Results 5
1.2 Importance of Communicating Corporate Strategy Varies
According to Company Situation 7
1.3 Benefits of Communicating Corporate Strategy 9
1.4 Potential Problems in Communicating Corporate Strategy 10
1.5 Frequency of Communication by Target Audience 11
1.6 Communication Media by Target Audience 12
2.1 Strategic Credibility Model 18
2.2 Communicators versus Noncommunicators 23
2.3 Questionnaire Items Grouped by Dimension or Construct
Measured 26
2.4 Mean Values, High and Low Ratings for Major Variables 28
2.5 Results of Stepwise Regression Analysis on Strategic Credibility 29
2.6 Subgroup Correlations 30
2.7 Company M/B Ratios Divided by Industry Average M/B Ratio 31
3.1 Air Products Relative Price-Earnings Ratios Compared to the
S P 500 42
3.2 Strategy-Related Feature Articles, 1989-1992 44
3.3 Strategy-Related News Releases 45
3.4 Coverage of the Environmental and Energy Systems in the
Trade Press 46
x Exhibits
3.5 Familiarity: Air Products versus the Chemical Industry 47
3.6 Well Managed: Air Products versus the Chemical Industry 48
3.7 Good Reputation: Air Products versus the Chemical Industry 49
3.8 Air Products Relative Price-Earnings Ratios Compared to the
S P 500 50
4.1 The Gillette Company 57
4.2 The Gillette Company and Subsidiary Companies 10-Year
Financial Performance-Selected Data 58
5.1 Company Statistics 72
5.2 Beecham Communications Department Structure 79
5.3 SmithKline Communications Structure 80
5.4 A Comparison of the Two Companies Cultures at the Time of
the Merger, July 1989 87
5.5 SmithKline Beecham: Financial Performance, 1989-1993 90
6.1 GPA Funding Requirements 98
6.2 Global Aircraft Orders 99
6.3 Travel Demand (Trillion Passenger Miles) 101
6.4 GPA Group Borrowing 102
6.5 GPA Advertisement 104
6.6 GPA: Assorted International Media Coverage, May 1992 105
7.1 BASF Group, Organization Summary (January 1995) 113
7.2 Ten-Year Summary, BASF Group 115
7.3 Potential Benefit of Active Investor Relations: Reduction of
Cost of Capital 118
7.4 Organization of BASF Investor Relations 119
7.5 Per Share Data and Investment Ratios 124
8.1 Overall Results of Global Strategy Communications Survey:
Investor Relations Executive Responses 134
8.2 Overall Results of Global Strategy Communications Survey:
Security Analyst Responses 136
8.3 Amount of Information That Needs to Be Sent by Specific
Source: Investor Relations Executive Responses 138
8.4 Timeliness of Information Sent by Specific Source: Investor
Relations Executive Responses 138
8.5 Amount of Information Actually Sent by Specific Decision:
Investor Relations Executive Responses 139
Exhibits xi
8.6 Amount of Information Needed to Be Sent by Specific
Decision: Investor Relations Executive Responses 139
8.7 Timeliness of Information Sent by Specific Decision: Investor
Relations Executive Responses 140
8.8 General Attitudes toward Strategy Communications: Investor
Relations Executive Responses 140
8.9 Cultural Barriers to Global Strategy Communications:
Observations by Company Executives and Security Analysts 142
8.10 Recommended Actions to Overcome Cultural Barriers:
Company Executive and Security Analyst Responses 143
8.11 Recommendations to Improve the Quality and Usefulness of
Strategic Information: Company Executive and Security Analyst
Responses 144
8.12 Global Strategy Communications Scoreboard: Top Five
Corporations in the United States, Europe and Japan: Company
Executive and Security Analyst Evaluations 145
9.1 Three Types of Information 151
9.2 Strategy Communications Audit 155
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| id | DE-604.BV023792297 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:36:55Z |
| institution | BVB |
| isbn | 1567205968 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017434503 |
| oclc_num | 915889687 |
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| physical | XXVII, 170 S. Ill., graph. Darst. |
| publishDate | 2002 |
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| publishDateSort | 2002 |
| publisher | Quorum |
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| spelling | Higgins, Richard B. Verfasser aut The search for corporate strategic credibility concepts and cases in global strategy communications Richard B. Higgins Westport, Conn. [u.a.] Quorum 2002 XXVII, 170 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Kommunikation (DE-588)4031883-7 s Unternehmen (DE-588)4061963-1 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017434503&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Higgins, Richard B. The search for corporate strategic credibility concepts and cases in global strategy communications Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4031883-7 (DE-588)4061963-1 |
| title | The search for corporate strategic credibility concepts and cases in global strategy communications |
| title_auth | The search for corporate strategic credibility concepts and cases in global strategy communications |
| title_exact_search | The search for corporate strategic credibility concepts and cases in global strategy communications |
| title_full | The search for corporate strategic credibility concepts and cases in global strategy communications Richard B. Higgins |
| title_fullStr | The search for corporate strategic credibility concepts and cases in global strategy communications Richard B. Higgins |
| title_full_unstemmed | The search for corporate strategic credibility concepts and cases in global strategy communications Richard B. Higgins |
| title_short | The search for corporate strategic credibility |
| title_sort | the search for corporate strategic credibility concepts and cases in global strategy communications |
| title_sub | concepts and cases in global strategy communications |
| topic | Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Strategisches Management Kommunikation Unternehmen |
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