Market segmentation: conceptual and methodological foundations
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Kluwer
2001
|
| Edition: | 2. ed., 2. print. |
| Series: | International series in quantitative marketing
|
| Subjects: | |
| Physical Description: | XXII, 382 S. Ill., graph. Darst. |
| ISBN: | 0792386353 |
Staff View
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Record in the Search Index
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| indexdate | 2024-07-09T21:36:48Z |
| institution | BVB |
| isbn | 0792386353 |
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| series2 | International series in quantitative marketing |
| spelling | Wedel, Michel Verfasser aut Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura 2. ed., 2. print. Boston [u.a.] Kluwer 2001 XXII, 382 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf 1\p (DE-588)4056995-0 Statistik gnd-content Marktsegmentierung (DE-588)4037644-8 s DE-604 Kamakura, Wagner A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wedel, Michel Kamakura, Wagner A. Market segmentation conceptual and methodological foundations Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4056995-0 |
| title | Market segmentation conceptual and methodological foundations |
| title_auth | Market segmentation conceptual and methodological foundations |
| title_exact_search | Market segmentation conceptual and methodological foundations |
| title_full | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_fullStr | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_full_unstemmed | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_short | Market segmentation |
| title_sort | market segmentation conceptual and methodological foundations |
| title_sub | conceptual and methodological foundations |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung Statistik |
| work_keys_str_mv | AT wedelmichel marketsegmentationconceptualandmethodologicalfoundations AT kamakurawagnera marketsegmentationconceptualandmethodologicalfoundations |