Market segmentation: conceptual and methodological foundations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer
2001
|
| Ausgabe: | 2. ed., 2. print. |
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
| Beschreibung: | XXII, 382 S. Ill., graph. Darst. |
| ISBN: | 0792386353 |
Internformat
MARC
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| 040 | |a DE-604 |b ger | ||
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| 100 | 1 | |a Wedel, Michel |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market segmentation |b conceptual and methodological foundations |c Michel Wedel ; Wagner A. Kamakura |
| 250 | |a 2. ed., 2. print. | ||
| 264 | 1 | |a Boston [u.a.] |b Kluwer |c 2001 | |
| 300 | |a XXII, 382 S. |b Ill., graph. Darst. | ||
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| 700 | 1 | |a Kamakura, Wagner A. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804138979795140608 |
|---|---|
| any_adam_object | |
| author | Wedel, Michel Kamakura, Wagner A. |
| author_facet | Wedel, Michel Kamakura, Wagner A. |
| author_role | aut aut |
| author_sort | Wedel, Michel |
| author_variant | m w mw w a k wa wak |
| building | Verbundindex |
| bvnumber | BV023786916 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)247798694 (DE-599)BVBBV023786916 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., 2. print. |
| format | Book |
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| genre_facet | Statistik |
| id | DE-604.BV023786916 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:36:48Z |
| institution | BVB |
| isbn | 0792386353 |
| language | English |
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| physical | XXII, 382 S. Ill., graph. Darst. |
| publishDate | 2001 |
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| series2 | International series in quantitative marketing |
| spelling | Wedel, Michel Verfasser aut Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura 2. ed., 2. print. Boston [u.a.] Kluwer 2001 XXII, 382 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf 1\p (DE-588)4056995-0 Statistik gnd-content Marktsegmentierung (DE-588)4037644-8 s DE-604 Kamakura, Wagner A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wedel, Michel Kamakura, Wagner A. Market segmentation conceptual and methodological foundations Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4056995-0 |
| title | Market segmentation conceptual and methodological foundations |
| title_auth | Market segmentation conceptual and methodological foundations |
| title_exact_search | Market segmentation conceptual and methodological foundations |
| title_full | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_fullStr | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_full_unstemmed | Market segmentation conceptual and methodological foundations Michel Wedel ; Wagner A. Kamakura |
| title_short | Market segmentation |
| title_sort | market segmentation conceptual and methodological foundations |
| title_sub | conceptual and methodological foundations |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung Statistik |
| work_keys_str_mv | AT wedelmichel marketsegmentationconceptualandmethodologicalfoundations AT kamakurawagnera marketsegmentationconceptualandmethodologicalfoundations |