Wedel, M., & Kamakura, W. A. (2001). Market segmentation: Conceptual and methodological foundations (2. ed., 2. print.). Kluwer.
Chicago Style (17th ed.) CitationWedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. 2. ed., 2. print. Boston [u.a.]: Kluwer, 2001.
MLA (9th ed.) CitationWedel, Michel, and Wagner A. Kamakura. Market Segmentation: Conceptual and Methodological Foundations. 2. ed., 2. print. Kluwer, 2001.
Warning: These citations may not always be 100% accurate.