Managing in the media:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Focal Press
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 388 S. graph. Darst. |
| ISBN: | 0240515994 |
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
MANAGING IN THE MEDIA
PETER BLOCK (EDLTOR) WILLIAM HOUSELEY,TOM NICHOLLS AND RON SOUTHWELL
FOCAL PRESS OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI
IMAGE 2
CONTENTS
PREFACE XI
ACKNOWLEDGEMENTS XIII
STATEMENT ON REFERENCE SOURCES XV
INTRODUCTION XVII
PART I: THE MEDIA ENVIRONMENT
1 THE MEDIA INDUSTRY - INTO THE MILLENNIUM 3 1.1 S U M M A RY 3
1.2 OBJECTIVES AND KEY ISSUES 6
1.3 T HE AUDIOVISUAL INDUSTRY - PAST AND PRESENT 7
1.4 T HE IMPLICATIONS OF THE RESTRUCTURING OF BRITISH
BROADCASTING 14
1.5 T HE GLOBAL INDUSTRY 15
1.6 T HE INDEPENDENTS AND THE BROADCASTERS - A N EW M O D EL OF
CONTRACTUAL RELATIONSHIPS I 6
1.7 T HE INDEPENDENT PRODUCTION SECTOR (IPS) 17
1.8 T HE ORIGINS OF THE INDEPENDENT P R O D U C T I ON SECTOR
(IPS) 19
1.9 TECHNOLOGY AND LEGISLATION 21
1.10 T HE GROWTH OF THE INDEPENDENT P R O D U C T I ON SECTOR (IPS) 24
1.11 T HE FUTURE - INTO THE DIGITAL AGE 25
1.12 REFERENCES 28
2 BRITISH PUBLIC SERVICE BROADCASTING 30 2.1 S U M M A RY 30
2.2 OBJECTIVES AND KEY ISSUES 30
2.3 INTRODUCTION TO POLICY AS A CRITICAL C O N C E PT AND MANAGERIAL
T O OL 31
2.4 INTRODUCTION TO KEY TERMS AND DEFINITIONS 32
V
IMAGE 3
CONTENTS
2.5 T HE C O N C E PT OF PUBLIC SERVICE BROADCASTING IN THE UK AND
ELSEWHERE 40
2.6 T HE HISTORY OF BRITISH PUBLIC SERVICE BROADCASTING 53
2.7 REFERENCES 58
2.8 FURTHER READING 59
3 BRITISH FILM POLICY 62
3.1 S U M M A RY 62
3.2 OBJECTIVES AND KEY ISSUES 62
3.3 BRITISH FILM POLICY 63
3.4 HISTORY OF PAST MEASURES 63
3.5 RECENT DEVELOPMENTS 67
3.6 REFERENCES 70
3.7 FURTHER READING 71
4 EUROPEAN UNION MEDIA POLICY 72
4.1 S U M M A RY 72
4.2 OBJECTIVES AND KEY ISSUES 72
4.3 H I S T O RY OF THE EUROPEAN U N I ON 73
4.4 T HE STRUCTURE OF THE EU 75
4.5 EUROPEAN U N I ON MEDIA POLICY 77
4.6 ISSUES OF CO-PRODUCTION 82
4.7 M E D IA I AND II P R O G R A M M ES 84
4.8 REFERENCES 85
4.9 FURTHER READING 86
5 MASS MEDIA THEORY 88
5.1 S U M M A RY 88
5.2 OBJECTIVES AND KEY ISSUES 89
5.3 T HE MASS MEDIA AND SOCIETY 90
5.4 M E D IA T H E O RY AND PHILOSOPHY 93
5.5 T HE STRATIFICATION OF MEDIA PRODUCTS 97
5.6 SOCIOLOGY AND TECHNOLOGY 102
5.7 LANGUAGE AND MEANING 103
5.8 T HE AUTEUR DEBATE 108
5.9 REFERENCES I 16
5.10 FURTHER READING I 17
6 MEDIA AND ITS CULTURAL IMPLICATIONS 118 6.1 S U M M A RY I 18
6.2 OBJECTIVES AND KEY ISSUES I I 8
VI
IMAGE 4
CONTENTS
6.3 T H E A U D I E N CE 119
6.4 T HE D E V E L O P M E NT OF THE H O L L Y W O OD SYSTEM 125
6.5 REALISM 132
6.6 M O D E R N I SM AND THE OVANT-GORDE IN FILM 140
6.7 T HE AGE OF FRAGMENTATION 151
6.8 REFERENCES 156
6.9 FURTHER READING 158
PART 2: MANAGEMENT THEORIES AND APPLICATIONS TO THE MEDIA INDUSTRY
7 THE GROWTH OF BUSINESS IN THE AUDIOVISUAL INDUSTRY 161 7.1 S U M M A
RY 161
7.2 OBJECTIVES AND KEY ISSUES 162
7.3 T HE INDEPENDENT INDUSTRIAL SCENE 162
7.4 T HE ROLE OF THE ENTREPRENEUR 164
7.5 GREINER S D E V E L O P M E NT M O D EL 166
7.6 T HE ROLE OF THE S ME IN THE INDUSTRIAL REORGANISATION OF THE
UK FILM AND TELEVISION INDUSTRY 169
- 7 .7 T HE BOUNDARIES OF THE FIRM 170
7.8 T HE RELATIONSHIP B E T W E EN THE SUPPLIER AND BUYER 171
7.9 REFERENCES 173
7.10 FURTHER READING 173
8 BEHAVIOUR IN MEDIA ORGANISATIONS AND ORGANISATIONAL BEHAVIOUR 174
8.1 S U M M A RY 174
8.2 OBJECTIVES AND KEY ISSUES 177
8.3 T HE E M P L O Y M E NT LANDSCAPE 179
8.4 W HO WANTS TO BE IN THE M E D IA INDUSTRY? 185
8.5 G R O UP BEHAVIOUR 191
8.6 INNOVATION AND CREATIVITY 196
8.7 T HE CULTURE OF THE ORGANISATION 198
8.8 REFERENCES 205
8.9 FURTHER READING 2 06
9 STRATEGIE MANAGEMENT 207
9.1 S U M M A RY 2 07
9.2 OBJECTIVES AND KEY ISSUES 209
VII
IMAGE 5
CONTENTS
9.3 INTRODUCTION TO STRATEGIE MANAGEMENT 209
9.4 T HE COMPANY AUDIT 2 14
9.5 P O R T E RS FIVE FORCES M O D EL 217
9.6 T HE VALUE CHAIN 2 20
9.7 T HE BOSTON B OX 221
9.8 FORECASTING AND SCENARIO PLANNING IN A CHAOTIC
ENVIRONMENT 223
9.9 C H O I C ES AND OPTIONS 225
9.10 MENTAL MODELS AND BUSINESS BEHAVIOUR 2 27
9.1 I C O R P O R A TE FINANCE AND THE M E D IA INDUSTRY 228
9.12 T HE ROLE OF THE MANAGER 2 32
9.13 REFERENCES 2 33
9.14 FURTHER READING 233
10 INTRODUCTION TO MEDIA LAW 234
10.1 S U M M A RY 2 34
10.2 OBJECTIVES AND KEY ISSUES 2 34
10.3 INTRODUCTION 235
10.4 T HE ENGLISH LEGAL SYSTEM 235
10.5 A BRIEF GUIDE TO COMMERCIAL LAW 239
10.6 FURTHER READING 2 42
I I PRINCIPLES OF MEDIA LAW 243
I I. I S U M M A RY 243
I 1.2 OBJECTIVES AND KEY ISSUES 2 43
I 1.3 INTRODUCTION 243
I 1.4 BROADCASTING LAW 245
I 1.5 O T H ER MEDIA: FILM AND VIDEO LAW AND THE INTERNET 249
I 1.6 BLASPHEMY 251
I 1.7 RACIAL HATRED AND PUBLIC O R D ER 2 52
I 1.8 INDECENCY 2 52
I 1.9 PROTECTION OF ANIMALS 2 52
11.10 DEFAMATION 253
11.11 UEBEL 2 53
11.12 PRIVACY LAW 2 60
11.13 C O N T E M PT OF C O U RT LAW 2 63
11.14 INTELLECTUAL P R O P E R TY LAW 268
11.15 C O P Y R I G HT AND RELATED RIGHTS 2 72
11.16 FURTHER READING 281
VIII
IMAGE 6
12 MEDIA ETHICS 282
12.1 S U M M A RY 2 82
12.2 OBJECTIVES AND L EY ISSUES 2 84
12.3 INTRODUCTION TO ETHICS 285
12.4 T HE UNDERPINNING DEBATE 2 87
12.5 PERSONAL AND SOCIAL RESPONSIBILITY 293
12.6 BUSINESS ETHICS 2 94
12.7 T HE MEDIA DEBATES 296
12.8 REFERENCES 2 97
12.9 FURTHER READING 297
PART 3: MEDIA MANAGEMENT IN ACTION 13 PRODUCTION 301
13.1 S U M M A RY 301
13.2 OBJECTIVES AND KEY ISSUES 302
13.3 INTRODUCTION 303
13.4 PRODUCTION STRATEGIES 309
13.5 T HE CHARACTERISTICS OF A PROJECT 31 I
13.6 T HE P R O D U C T I ON PROJECT CYCLE (PPC) 314
- I 3.7 W HY B O T H ER WITH PLANNING? 3 17
13.8 PROJECT FATIGUE 318
13.9 REFERENCES 320
14 PRODUCTION PROJECT MANAGEMENT IN PRACTICE 14.1 S U M M A RY 321
14.2 OBJECTIVES AND KEY ISSUES 322
14.3 T HE P PC IN PRACTICE: INTRODUCTION 322
14.4 INITIATION: IDEAS, EVALUATION AND ASSESSMENT
14.5 PRE-PRODUCTION 331
14.6 PRODUCTION 345
14.7 C O M P L E T I ON 354
14.8 REFERENCES 358
14.9 FURTHER READING 358
GLOSSARY 359
BIBLIOGRAPHY 363
MEDIA TIME LINE 373
INDEX 383
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| title | Managing in the media |
| title_auth | Managing in the media |
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| title_full | Managing in the media Peter Block (ed.) |
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| title_short | Managing in the media |
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