Verfügbarkeit: Marketing communications

Marketing communications:

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Bibliographische Detailangaben
Hauptverfasser:	Pelsmacker, Patrick de 1957- (VerfasserIn), Geuens, Maggie 1969- (VerfasserIn), Van den Bergh, Joeri 1971- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Harlow [u.a.] Financial Times Prentice Hall 2001
Schlagworte:	Unternehmen Marktkommunikation Kommunikation Marketing Kommunikations-Mix Kommunikationspolitik
Beschreibung:	XIV, 509 S. graph. Darst.
ISBN:	0273638718

Internformat

MARC


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883	1		\|8 3\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

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author	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971-
author_GND	(DE-588)139398333 (DE-588)139398449 (DE-588)139398228
author_facet	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971-
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author_sort	Pelsmacker, Patrick de 1957-
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ctrlnum	(OCoLC)247799486 (DE-599)BVBBV023780949
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dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV023780949
illustrated	Illustrated
indexdate	2024-07-09T21:36:40Z
institution	BVB
isbn	0273638718
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017423161
oclc_num	247799486
open_access_boolean
owner	DE-634
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physical	XIV, 509 S. graph. Darst.
publishDate	2001
publishDateSearch	2001
publishDateSort	2001
publisher	Financial Times Prentice Hall
record_format	marc
spelling	Pelsmacker, Patrick de 1957- Verfasser (DE-588)139398333 aut Marketing communications Patrick de Pelsmacker ; Maggie Geuens ; Joeri van den Bergh Harlow [u.a.] Financial Times Prentice Hall 2001 XIV, 509 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikations-Mix (DE-588)4218367-4 gnd rswk-swf Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Unternehmen (DE-588)4061963-1 s Kommunikationspolitik (DE-588)4232471-3 s 1\p DE-604 Kommunikations-Mix (DE-588)4218367-4 s 2\p DE-604 Marktkommunikation (DE-588)4131075-5 s 3\p DE-604 Geuens, Maggie 1969- Verfasser (DE-588)139398449 aut Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Pelsmacker, Patrick de 1957- Geuens, Maggie 1969- Van den Bergh, Joeri 1971- Marketing communications Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4031883-7 (DE-588)4037589-4 (DE-588)4218367-4 (DE-588)4232471-3
title	Marketing communications
title_auth	Marketing communications
title_exact_search	Marketing communications
title_full	Marketing communications Patrick de Pelsmacker ; Maggie Geuens ; Joeri van den Bergh
title_fullStr	Marketing communications Patrick de Pelsmacker ; Maggie Geuens ; Joeri van den Bergh
title_full_unstemmed	Marketing communications Patrick de Pelsmacker ; Maggie Geuens ; Joeri van den Bergh
title_short	Marketing communications
title_sort	marketing communications
topic	Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd Kommunikations-Mix (DE-588)4218367-4 gnd Kommunikationspolitik (DE-588)4232471-3 gnd
topic_facet	Unternehmen Marktkommunikation Kommunikation Marketing Kommunikations-Mix Kommunikationspolitik
work_keys_str_mv	AT pelsmackerpatrickde marketingcommunications AT geuensmaggie marketingcommunications AT vandenberghjoeri marketingcommunications

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