The power of logos: how to create effective company logos
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York [u.a.]
Van Nostrand Reinhold
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 191 S. Ill. |
| ISBN: | 0442023138 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword ix
by ]ack Anderson, Homall Anderson Design Works
Preface: The Power of Company Imagery xi
Acknowledgments xv
IWhat Is Logo Power? i
In a Nutshell 1
A Short History of the Logo 3
Nonverbal Communicators 9
The Elements of Logo Power 13
2 The Power of Credibility 19
In a Nutshell 19
People-to-People Credibility 20
Company-to-People Credibility 22
Positioning and Credibility 24
sidebar: The Totally Credible Company 28
3 Planning for Power 31
In a Nutshell 31
It All Begins with the Name 37
Developing the Credibility Trail Statement 42
Pin Down the Personality 47
Study the Existing l/ go 49
Did I Say That? . 52
The Final Platform 55
sidebar: A Client-Defining Questionnaire 56
vi •
4 The Design Process 57
In a Nutshell 57
The Three Ls 58
Credibility and Aesthetics 60
On the Mark 66
It s Judgment Day! 72
sidebar: Is Your Logo Legal? 73
5 Implementation 75
In a Nutshell 75
Strategies that Will Keep Your Logo Powerful 81
The $ $ of Implementation 85
The Design Standards Manual 86
Persuasion and Common Ground 86
6 Case Studies 95
Presbyterian Church (USA) 95
Malcolm Grear Designers
Designing in the Same Category: How to Keep It Fresh 100
Hornall Anderson Design Works
A Unified Character Through Multiple Personalities 104
Charles S. Anderson Design Company
Ellerbe Becket 109
Hall Kelley Inc.
From Now to Eternity: A Showcase of Power 115
Various Artists
• vii
7 The Businessperson s Guide to Great Logos 165
Finding the Perfect Design Partner 165
How to Review a Proposal 167
Glossary: The Language of Logo Design 171
Suggested Reading 173
Figure Credits 175
Index 185
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| title | The power of logos how to create effective company logos |
| title_auth | The power of logos how to create effective company logos |
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| title_full | The power of logos how to create effective company logos William L. Haig & Laurel Harper |
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| title_short | The power of logos |
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