APA (7th ed.) Citation

Enis, B. M., Cox, K. K., & Mokwa, M. P. (1995). Marketing classics: A selection of influential articles (8. ed., 25. anniversary ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Enis, Ben M., Keith K. Cox, and Michael P. Mokwa. Marketing Classics: A Selection of Influential Articles. 8. ed., 25. anniversary ed. Upper Saddle River, NJ: Prentice Hall, 1995.

MLA (9th ed.) Citation

Enis, Ben M., et al. Marketing Classics: A Selection of Influential Articles. 8. ed., 25. anniversary ed. Prentice Hall, 1995.