Marketing classics: a selection of influential articles
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1995
|
| Ausgabe: | 8. ed., 25. anniversary ed. |
| Schlagworte: | |
| Beschreibung: | XII, 612 S. graph. Darst. |
| ISBN: | 0205159885 |
Internformat
MARC
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| 100 | 1 | |a Enis, Ben M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing classics |b a selection of influential articles |c Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| 250 | |a 8. ed., 25. anniversary ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 1995 | |
| 300 | |a XII, 612 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Cox, Keith K. |e Verfasser |4 aut | |
| 700 | 1 | |a Mokwa, Michael P. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017405568 | ||
Datensatz im Suchindex
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|---|---|
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| author | Enis, Ben M. Cox, Keith K. Mokwa, Michael P. |
| author_facet | Enis, Ben M. Cox, Keith K. Mokwa, Michael P. |
| author_role | aut aut aut |
| author_sort | Enis, Ben M. |
| author_variant | b m e bm bme k k c kk kkc m p m mp mpm |
| building | Verbundindex |
| bvnumber | BV023763327 |
| ctrlnum | (OCoLC)602854972 (DE-599)BVBBV023763327 |
| edition | 8. ed., 25. anniversary ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T21:36:19Z |
| institution | BVB |
| isbn | 0205159885 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017405568 |
| oclc_num | 602854972 |
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| physical | XII, 612 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Enis, Ben M. Verfasser aut Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa 8. ed., 25. anniversary ed. Upper Saddle River, NJ Prentice Hall 1995 XII, 612 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Cox, Keith K. Verfasser aut Mokwa, Michael P. Verfasser aut |
| spellingShingle | Enis, Ben M. Cox, Keith K. Mokwa, Michael P. Marketing classics a selection of influential articles Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Marketing classics a selection of influential articles |
| title_auth | Marketing classics a selection of influential articles |
| title_exact_search | Marketing classics a selection of influential articles |
| title_full | Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| title_fullStr | Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| title_full_unstemmed | Marketing classics a selection of influential articles Ben M. Enis ; Keith K. Cox ; Michael P. Mokwa |
| title_short | Marketing classics |
| title_sort | marketing classics a selection of influential articles |
| title_sub | a selection of influential articles |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Aufsatzsammlung |
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