Services marketing: integrating customer focus across the firm
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston, Mass. [u.a.]
McGraw-Hill
2006
|
| Edition: | 4. ed., internat. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXVII, 708 S. Ill., graph. Darst. |
| ISBN: | 0071244964 |
Staff View
MARC
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| 250 | |a 4. ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill |c 2006 | |
| 300 | |a XXVII, 708 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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| author | Zeithaml, Valarie A. Bitner, Mary J. Gremler, Dwayne D. |
| author_facet | Zeithaml, Valarie A. Bitner, Mary J. Gremler, Dwayne D. |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV023746385 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:33:53Z |
| institution | BVB |
| isbn | 0071244964 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017295460 |
| oclc_num | 636146391 |
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| physical | XXVII, 708 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Zeithaml, Valarie A. Verfasser aut Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler 4. ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill 2006 XXVII, 708 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Bitner, Mary J. Verfasser aut Gremler, Dwayne D. Verfasser aut |
| spellingShingle | Zeithaml, Valarie A. Bitner, Mary J. Gremler, Dwayne D. Services marketing integrating customer focus across the firm Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| title_fullStr | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Marketing |
| work_keys_str_mv | AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryj servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm |