Services marketing: integrating customer focus across the firm
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill
2006
|
| Ausgabe: | 4. ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXVII, 708 S. Ill., graph. Darst. |
| ISBN: | 0071244964 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023746385 | ||
| 003 | DE-604 | ||
| 005 | 20100507 | ||
| 007 | t | ||
| 008 | 061122s2006 ad|| |||| 00||| und d | ||
| 020 | |a 0071244964 |9 0-07-124496-4 | ||
| 035 | |a (OCoLC)636146391 | ||
| 035 | |a (DE-599)BVBBV023746385 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | |a und | ||
| 049 | |a DE-526 |a DE-2070s | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 084 | |a QR 560 |0 (DE-625)142061: |2 rvk | ||
| 100 | 1 | |a Zeithaml, Valarie A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm |c Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| 250 | |a 4. ed., internat. ed. | ||
| 264 | 1 | |a Boston, Mass. [u.a.] |b McGraw-Hill |c 2006 | |
| 300 | |a XXVII, 708 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Bitner, Mary J. |e Verfasser |4 aut | |
| 700 | 1 | |a Gremler, Dwayne D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017295460 | ||
Datensatz im Suchindex
| _version_ | 1804138796453724160 |
|---|---|
| any_adam_object | |
| author | Zeithaml, Valarie A. Bitner, Mary J. Gremler, Dwayne D. |
| author_facet | Zeithaml, Valarie A. Bitner, Mary J. Gremler, Dwayne D. |
| author_role | aut aut aut |
| author_sort | Zeithaml, Valarie A. |
| author_variant | v a z va vaz m j b mj mjb d d g dd ddg |
| building | Verbundindex |
| bvnumber | BV023746385 |
| classification_rvk | QQ 250 QR 560 |
| ctrlnum | (OCoLC)636146391 (DE-599)BVBBV023746385 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01361nam a2200397zc 4500</leader><controlfield tag="001">BV023746385</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20100507 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">061122s2006 ad|| |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071244964</subfield><subfield code="9">0-07-124496-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)636146391</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023746385</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-526</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 560</subfield><subfield code="0">(DE-625)142061:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zeithaml, Valarie A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Services marketing</subfield><subfield code="b">integrating customer focus across the firm</subfield><subfield code="c">Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass. [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVII, 708 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bitner, Mary J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gremler, Dwayne D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-017295460</subfield></datafield></record></collection> |
| id | DE-604.BV023746385 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:33:53Z |
| institution | BVB |
| isbn | 0071244964 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017295460 |
| oclc_num | 636146391 |
| open_access_boolean | |
| owner | DE-526 DE-2070s |
| owner_facet | DE-526 DE-2070s |
| physical | XXVII, 708 S. Ill., graph. Darst. |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Zeithaml, Valarie A. Verfasser aut Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler 4. ed., internat. ed. Boston, Mass. [u.a.] McGraw-Hill 2006 XXVII, 708 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Bitner, Mary J. Verfasser aut Gremler, Dwayne D. Verfasser aut |
| spellingShingle | Zeithaml, Valarie A. Bitner, Mary J. Gremler, Dwayne D. Services marketing integrating customer focus across the firm Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4037589-4 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| title_fullStr | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistung Marketing |
| work_keys_str_mv | AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryj servicesmarketingintegratingcustomerfocusacrossthefirm AT gremlerdwayned servicesmarketingintegratingcustomerfocusacrossthefirm |