Marketing research: an applied approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2003
|
| Ausgabe: | 2. European ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 786 S. Ill., graph. Darst. |
| ISBN: | 0273657445 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804138793555460096 |
|---|---|
| adam_text | IMAGE 1
INTRODUCTION TO MARKETING RESEARCH
DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING A RESEARCH
APPROACH RESEARCH DESIGN SECONDARY DATA COLLECTION AND ANALYSIS INTERNAL
SECONDARY DATA AND THE USE OF DATABASES QUALITATIVE RESEARCH: ITS NATURE
AND APPROACHES QUALITATIVE RESEARCH: FOCUS GROUP DISCUSSIONS QUALITATIVE
RESEARCH: DEPTH INTERVIEWING AND PROJECTIVE TECHNIQUES QUALITATIVE
RESEARCH: DATA ANALYSIS SURVEY AND QUANTITATIVE OBSERVATION TECHNIQUES
CAUSAL RESEARCH DESIGN: EXPERIMENTATION MEASUREMENT AND SCALING:
FUNDAMENTALS, COMPARATIVE AND NON-COMPARATIVE SCALING QUESTIONNAIRE
DESIGN SAMPLING: DESIGN AND PROCEDURES SAMPLING: FINAL AND INITIAL
SAMPLE SIZE DETERMINATION SURVEY FIELDWORK DATA PREPARATION FREQUENCY
DISTRIBUTION, CROSS-TABULATION AND HYPOTHESIS TESTING ANALYSIS OF
VARIANCE AND COVARIANCE CORRELATION AND REGRESSION DISCRIMINANT ANALYSIS
FACTOR ANALYSIS CLUSTER ANALYSIS MULTIDIMENSIONAL SCALING AND CONJOINT
ANALYSIS REPORT PREPARATION AND PRESENTATION INTERNATIONAL MARKETING
RESEARCH PROFESSIONAL PERSPECTIVES BE CREATIVE TO INNOVATE: MARKET
RESEARCH CAN BE THE ENEMY OF INNOVATION RESEARCH IS NOT A SUBSTITUTE FOR
TALENT AND SKILLS CAN MARKETING RESEARCH HELP TO CREATE PURCHASERS?
ONLINE MARKET RESEARCH SURVEYS ON THE INTERNET ONLINE METHODOLOGICAL
MEDITATIONS NET VS. PHONE: THE GREAT DEBATE NET REPORTING COMES OF AGE
MISSION IMPOSSIBLE HOW ONLINE RETRIEVAL IS DEVALUING RESEARCH RINGING
HOME THE NEW MANAGEMENT TOOL THAT S NO MYSTERY THE FIELD-GOOD FACTOR
DECISION-MAKING AT HEINEKEN QUALITY RESEARCH
IMAGE 2
RESEARCHING MARKETING COMPETENCIES WITH ACTION RESEARCH
OUT OF THE MOUTHS OF BABES
THE ACID TEST SUMMO 2000: OUTDOOR RESEARCH ON THE MOVE THE ROLE OF
MARKETING RESEARCH IN THE INTERNATIONAL STRATEGIES OF GERMAN TRADE FAIR
COMPANIES
PROSPECTS FOR THE USE OF THE INTERNET FOR THE MARKETING RESEARCH
INDUSTRY
TABLE OF CONTENTS PROVIDED BY BLACKWELL S BOOK SERVICES AND R.R. BOWKER.
USED WITH PERMISSION.
|
| any_adam_object | 1 |
| author | Malhotra, Naresh K. Birks, David F. |
| author_GND | (DE-588)139970096 (DE-588)1034627031 |
| author_facet | Malhotra, Naresh K. Birks, David F. |
| author_role | aut aut |
| author_sort | Malhotra, Naresh K. |
| author_variant | n k m nk nkm d f b df dfb |
| building | Verbundindex |
| bvnumber | BV023743888 |
| classification_rvk | QP 600 QP 611 |
| ctrlnum | (OCoLC)610967820 (DE-599)BVBBV023743888 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. European ed. |
| format | Book |
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| id | DE-604.BV023743888 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:33:50Z |
| institution | BVB |
| isbn | 0273657445 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017292963 |
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| physical | XXI, 786 S. Ill., graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Pearson Education |
| record_format | marc |
| spelling | Malhotra, Naresh K. Verfasser (DE-588)139970096 aut Marketing research an applied approach Naresh K. Malhotra ; David F. Birks 2. European ed. Harlow [u.a.] Pearson Education 2003 XXI, 786 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s Marktforschung (DE-588)4037630-8 s DE-604 Forschungsmethode (DE-588)4155046-8 s 1\p DE-604 Marketingforschung (DE-588)4200055-5 s 2\p DE-604 Birks, David F. Verfasser (DE-588)1034627031 aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017292963&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Malhotra, Naresh K. Birks, David F. Marketing research an applied approach Forschungsmethode (DE-588)4155046-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4200055-5 (DE-588)4037589-4 (DE-588)4037630-8 |
| title | Marketing research an applied approach |
| title_auth | Marketing research an applied approach |
| title_exact_search | Marketing research an applied approach |
| title_full | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_fullStr | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_full_unstemmed | Marketing research an applied approach Naresh K. Malhotra ; David F. Birks |
| title_short | Marketing research |
| title_sort | marketing research an applied approach |
| title_sub | an applied approach |
| topic | Forschungsmethode (DE-588)4155046-8 gnd Marketingforschung (DE-588)4200055-5 gnd Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Forschungsmethode Marketingforschung Marketing Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017292963&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT malhotranareshk marketingresearchanappliedapproach AT birksdavidf marketingresearchanappliedapproach |