Low risk, high reward: starting and growing your business with minimal risk
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
The Free Press
2000
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 327 S. |
| ISBN: | 0684849623 |
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| 245 | 1 | 0 | |a Low risk, high reward |b starting and growing your business with minimal risk |c Bob Reiss |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Foreword by Howard H. Stevenson vi
Introduction 1
1. Attributes and Skills for LRHR Entrepreneurship 11
Passion • Curiosity * Work Ethic • Energy • Flexibility •
Balance • Mental Toughness • Egotism • Greed • Building
Trust • Integrity • Creativity • Communications Skills •
Salesmanship • Decision Making
2. Numeracy 45
Company Snapshot • Cash Flow • Product Cost Analysis •
Break-even Analysis • Other Analyses
3. Managing Risk 64
Thinking About Risk • Mitigating Risk • Staging Risk •
Converting Fixed to Variable Costs • Getting Outside
Advice: Mentors, SCORE, Incubators
4. The Idea 80
Three Kinds of Ideas Testing Ideas
5. Getting Started 86
Starting Your Own Company Versus Buying an Existing One •
Franchising • Direct Selling • Best Company Structure •
The Business Plan • The Mission Statement • Getting the
Money: Savings, Friends, Family, Banks, Leasing, Credit
Cards, Factors, Venture Capitalists, Angels, SBA, Barter,
Suppliers, Strategic Alliances • Getting the Right People •
Locating Your Business • Insurance • Minorities
iii
CONTENTS
6. Building the Company 124
Planning • Culture • Managing Suppliers * Managing
Professionals • Gaining Credibility: Publicity, Trade on
Someone Else s Good Name • Licensing
7. Building Your Products 151
Profits • Product Ideas • Product Construction • Packaging •
Pricing • Product Extensions • Product Knock-offs • Barriers
to Entry • Product Testing • Product Timing • Products Intro¬
duction • Close-outs
8. Getting the Order 174
H^/jo Should Sell • Preparing for the Sale Defining a Sale •
Effective Selling Techniques • H^y f/je Buyer Buys • fism^
Sflfa Representatives • Selling Without a Field-Based Sales
Force: Direct Response, Advertising Internet, Trade Shows
9. The Reorder 212
Getting Sell-Through • Word of Mouth Advertising: Co-op
Ads, Multiple Retail Listing Ads, Statement Inserts, Per
Inquiry Ads, PR, Demos • Sales Training • Packaging •
Events and Promotion • The Offer • Keeping the Customer
Satisfied: Quality, Instructions, Service • Managing Your
Inventory • Controlling Knock-offs
10. The Reassessment— What s Next? 252
Defining Success • Five Options: Keeping Company As Is or
Shrinking It, Growing the Company, Going Public, Selling
the Company, Closing the Company • The Checklist
Appendix 1: Creating a Cash Flow Statement 270
Appendix 2: Attorney Letter re Knockoffs 277
Appendix 3: The R R Case 281
Appendix 4: Interviewees 316
Acknowledgments 319
Index 321
About the Authors 328
iv
|
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| indexdate | 2024-07-09T21:33:47Z |
| institution | BVB |
| isbn | 0684849623 |
| language | English |
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| spellingShingle | Reiss, Bob Low risk, high reward starting and growing your business with minimal risk |
| title | Low risk, high reward starting and growing your business with minimal risk |
| title_auth | Low risk, high reward starting and growing your business with minimal risk |
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| title_full | Low risk, high reward starting and growing your business with minimal risk Bob Reiss |
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| title_full_unstemmed | Low risk, high reward starting and growing your business with minimal risk Bob Reiss |
| title_short | Low risk, high reward |
| title_sort | low risk high reward starting and growing your business with minimal risk |
| title_sub | starting and growing your business with minimal risk |
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