Holdings: Marketing :: THWS Bibkatalog

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Bibliographic Details
Main Authors:	Bovée, Courtland L. (Author), Houston, Michael J. (Author), Thill, John V. (Author)
Format:	Book
Language:	English
Published:	London [u.a.] McGraw-Hill 1995
Edition:	2. ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing Marketingmanagement
Online Access:	Inhaltsverzeichnis
Physical Description:	XXIV, 721 S. Ill., graph. Darst.
ISBN:	0070068798

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MARC


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Record in the Search Index

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author	Bovée, Courtland L. Houston, Michael J. Thill, John V.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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indexdate	2024-07-09T21:33:45Z
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isbn	0070068798
language	English
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physical	XXIV, 721 S. Ill., graph. Darst.
publishDate	1995
publishDateSearch	1995
publishDateSort	1995
publisher	McGraw-Hill
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series2	McGraw-Hill series in marketing
spelling	Bovée, Courtland L. Verfasser (DE-588)124096646 aut Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill 2. ed. London [u.a.] McGraw-Hill 1995 XXIV, 721 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Houston, Michael J. Verfasser aut Thill, John V. Verfasser aut text/pdf http://www.gbv.de/dms/hbz/toc/ht006662003.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Bovée, Courtland L. Houston, Michael J. Thill, John V. Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill
title_fullStr	Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill
title_full_unstemmed	Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill
title_short	Marketing
title_sort	marketing
topic	Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketingmanagement
url	http://www.gbv.de/dms/hbz/toc/ht006662003.pdf
work_keys_str_mv	AT boveecourtlandl marketing AT houstonmichaelj marketing AT thilljohnv marketing

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