Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
McGraw-Hill
1995
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 721 S. Ill., graph. Darst. |
| ISBN: | 0070068798 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20200630 | ||
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| 008 | 960628s1995 ad|| |||| 00||| eng d | ||
| 020 | |a 0070068798 |c DM 51,00 |9 0-07-006879-8 | ||
| 035 | |a (OCoLC)832645854 | ||
| 035 | |a (DE-599)BVBBV023736452 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Bovée, Courtland L. |e Verfasser |0 (DE-588)124096646 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Courtland L. Bovée ; Michael J. Houston ; John V. Thill |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b McGraw-Hill |c 1995 | |
| 300 | |a XXIV, 721 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Houston, Michael J. |e Verfasser |4 aut | |
| 700 | 1 | |a Thill, John V. |e Verfasser |4 aut | |
| 856 | 4 | |q text/pdf |u http://www.gbv.de/dms/hbz/toc/ht006662003.pdf |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017285530 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138788089233408 |
|---|---|
| any_adam_object | |
| author | Bovée, Courtland L. Houston, Michael J. Thill, John V. |
| author_GND | (DE-588)124096646 |
| author_facet | Bovée, Courtland L. Houston, Michael J. Thill, John V. |
| author_role | aut aut aut |
| author_sort | Bovée, Courtland L. |
| author_variant | c l b cl clb m j h mj mjh j v t jv jvt |
| building | Verbundindex |
| bvnumber | BV023736452 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)832645854 (DE-599)BVBBV023736452 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV023736452 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:33:45Z |
| institution | BVB |
| isbn | 0070068798 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017285530 |
| oclc_num | 832645854 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XXIV, 721 S. Ill., graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Bovée, Courtland L. Verfasser (DE-588)124096646 aut Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill 2. ed. London [u.a.] McGraw-Hill 1995 XXIV, 721 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Houston, Michael J. Verfasser aut Thill, John V. Verfasser aut text/pdf http://www.gbv.de/dms/hbz/toc/ht006662003.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bovée, Courtland L. Houston, Michael J. Thill, John V. Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill |
| title_fullStr | Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill |
| title_full_unstemmed | Marketing Courtland L. Bovée ; Michael J. Houston ; John V. Thill |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement |
| url | http://www.gbv.de/dms/hbz/toc/ht006662003.pdf |
| work_keys_str_mv | AT boveecourtlandl marketing AT houstonmichaelj marketing AT thilljohnv marketing |