Wirtschaftsenglisch: Business Cases - Know-How - Soft Skills
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Rinteln
Merkur-Verl.
2005
|
| Ausgabe: | 3. Aufl. |
| Schriftenreihe: | Merkurbuch
622 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 384 S. |
| ISBN: | 3812006227 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Inhalt
A Managing in the Global Marketplace 17
A1 Planning Meetings 20
Checklist - Meetings 21
Exercise - Scheduling reservations 22
Exercise - Calling a meeting 23
A 2 Conference Centres 24
Exercise - Deciding on a Conference venue 25
Exercise - Requesting information 27
A3 Presentations 28
Checklist - Presentations 29
Exercise - Arranging hotel reservations 30
Exercise - Booking a hotel room 31
A4 Telephoning 32
Key vocabulary 33
Key phrases 33
Checklist - Leaving messages on an answering machine 35
Exercise - Scheduling Job interviews 35
Exercise - Arranging an interview 37
A5 Business Skills 38
Exercise - Making a reservation 39
Exercise - Finalizing details 41
A6 Conversation Skills 42
Exercise - Selecting a supplier 43
Exercise - Delegating tasks 45
A7 Business Etiquette 46
Exercise - Processing Orders 47
Exercise - Problems with deliveries 49
A 8 Custorner Service 50
Exercise - Managing Performance records 51
Exercise - Requesting resources 53
A 9 Time Management 54
Exercise - Organizing the collection of guests 55
Exercise - Changing arrangements 56
B Learning English for Business Management 57
B 0 Introduction: Learning of American English for Business 59
Guide to Making a Persuasive Case for Change 60
SWOT-Analysis 61
SWOT Case: STMicroelectronics - Testing the Fabric of a Doughnut Structure 64
10
B 1 Society, Business, Government, and the Global Network Economy 68
B 1.1 Principles - Models - Practices 69
Economic Goals and Measurements • Economic Fundamentals in the Global Network
Economy (GNE) • Competitive Aspects of the GNE • Regulatory Challenges of the GNE
B1.2 Knowledge Check 73
B1.3 Keywords 73
B 1.4 Case Study Approach 74
B 1.5 Strategy Case: Nortel - Re-scaling the Network 75
B 1.6 Mindset Management 78
B 1.7 The Linked Mindsets Framework 79
B 1.8 Experiential Case: Feeling Sidetracked 80
B 2 Theory of the Firm 82
B 2.1 Principles - Models - Practices 83
The Objective of a Firm • Transaction Costs and Vertical Integration • Transaction
Costs and Opportunistic Behavior • High Transaction Costs • Specialized Products •
Changing Market Conditions • Monitoring Costs
B2.2 Knowledge Check 88
B2.3 Keywords 88
B 2.4 Strategy Case: Enron Corp. - Out-of-the Money 88
B 2.5 The Intrapreneurial Mindset 90
B 2.6 Experiential Case: The Stress-Challenged Manager 92
B 3 The Constitution of Business 94
B 3.1 Principles - Models - Practices 95
Structural Trends • Expanding Web of Services • The Company of the Future • Legal
Forms • Sole Proprietorships • Partnerships • Corporations
B3.2 Knowledge Check 100
B3.3 Keywords 100
B 3.4 Strategy Case: KirchMedia - Game over? 101
B 3.5 The Executive Mindset 103
B3.6 Experiential Case: The Temperamental Networker 105
B4 TheExternal Environment and Corporate Culture 106
B 4.1 Principles - Models - Practices 107
The Environmental Domain • Survival of the Fittest • The Structure of the Corporate
Environment - Layered Structure • Adapting to the Environment • Structural Variety •
Ownership • Influencing the Environment • Corporate Culture • Cultural Types
B 4.2 Knowledge Check 112
B4.3 Keywords 112
B 4.4 Strategy Case: Iridium LLC - Steering into a Descending Orbit 112
B 4.5 The Advocate Mindset 114
B 4.6 Experiential Case: The Group Decision 117
11
B 5 Business and the Law 118
B 5.1 Principles - Models - Practices 119
Taxes • Company-Related Laws • American Court System • Law of Torts and Product
Liability • Agency • Property Transactions • Bankruptcy
B5.2 Knowledge Check 125
B5.3 Keywords 125
B 5.4 Strategy Case: Dimon Inc. - Treading Carefully 125
B 5.5 The Coaching Mindset 128
B 5.6 Experiential Exercise: Giving and Receiving Feedback 128
B 6 Top Management Direction 130
B 6.1 Principles - Models - Practices 131
Official Goals • Generic Strategies • Operative Goals • Goal Content • Managing Multiple
and Conflicting Goals • Organizational Effectiveness • The Control Function
B 6.2 Knowledge Check 136
B6.3 Keywords 136
B6.4 Strategy Case: Expedia Inc. - Courting a Virtual Third Party 137
B 6.5 The Administrator Mindset 140
B 6.6 Experiential Case: Skilied Incompetence 141
B 7 Decision-making Processes 144
B 7.1 Principles - Models - Practices 145
Individual Decision-making • The Rational Approach • The Decision Support System
Approach (DSS) • Bounded Rationality • Group Decision Making in Organizations •
The Political Model • The Incremental Decision Process Model • The Intuitive Model •
Contingency Framework for Decision-making
B 7.2 Knowledge Check 148
B 7.3 Keywords 149
B 7.4 Strategy Case: CEMEX - Global, Nimble ... In the Money 149
B 7.5 The Auditing Mindset 152
B 7.6 Exercise: Memo Please report to work on Saturday 153
B 8 Human Resource Management 154
B 8.1 Principles - Models - Practices 155
Framework of Human Resource Policies • Staffing • Lifelong Employment •
Up-or-Out Flow • Unstable In-and-Out System • Mixed Flow Pattems •
The Reward System • The Work System • The Integration of HRM Policies
B 8.2 Knowledge Check 158
B 8.3 Keywords 158
B 8.4 Strategy Case: Pharmacia - Merging People, not Firms 158
B 8.5 The Visionary Mindset 161
B 8.6 Experiential Exercise: Creativity-Relevant Skills 162
12
B 9 Control Concepts for Quality and Productivity 166
B 9.1 Principles - Models - Practices 167
Production Efficiency • Materials Management • Customer-driven Quality • Production
and Operations Management (POM) • Compatibility Testing • Production Planning •
Routing ¦ Scheduling • Follow-up and Control
B 9.2 Knowledge Check 170
B 9.3 Keywords 171
B 9.4 Strategy Case: Smithfields Foods - Sensing a Gut Feeling 171
B 9.5 The Entrepreneurial Mindset 175
B 9.6 Experiential Case: Negotiating Objective Criteria 176
B 10 Accounting 178
B 10.1 Principles - Models - Practices 179
Financial Accounting • Fundamental Concepts • Financial Analysis • The Certification
of Financial Statements • Trend and Ratio Analysis • Management Accounting •
The Role of Budgets • Scorecharting
B 10.2 Knowledge Check 186
B 10.3 Keywords 187
B 10.4 Strategy Case: Elan Corp 187
B 10.5 The Informating Mindset 189
B 10.6 Experiential Exercise 1:Organizational Design Preference 190
B 10.7 Experiential Exercise 2: Corporate versus Professional Identity 191
B 11 Financial Management 192
B 11.1 Principles - Models - Practices 193
The Financial Plan • Risk Management • Internal versus External Financing • Short-term
versus long-term Funding • Debt versus Equity • Managing Cash and Marketable Secu-
rities • Managing Receivables and Payables • Managing Inventory • Capital Budgeting
B 11.2 Knowledge Check 198
B 11.3 Keywords 199
B 11.4 Strategy Case: Egg plc - Not Fully Hatched Yet 199
B 11.5 The Creative, Risk-managing Mindset 202
B 11.6 Experiential Exercise: The Confrontation Meeting 202
B 12 Marketing 204
B 12.1 Principles - Models - Practices 205
The Rationale of Marketing • Marketing Management Process • Market Research •
Market Segmentation • Marketing Mix • Product • Product Life Cycle • Market Portfolio
Matrix • Product Portfolio Matrix • Place • Price • Promotion
B 12.2 Knowledge Check 213
B 12.3 Keywords 213
B 12.4 Strategy Case: The Algonquin Hotel - Executive Suite? 214
B 12.5 The Pro-active Mindset 217
B 12.6 Experiential Exercise: ACME Role-Play 218
13
B 13 Global Competition 220
B 13.1 Principles - Models - Practices 221
The Growth of Global Corporations -The Global Trade and Investment Environment •
Basic Entry Decisions • Structuring the Global Company • Framework for Global
Competitive Advantages • Growth Factors in Global Competition • Traditional Barriers
to Globalization • Cultural Barriers • Administrative and Legal Barriers
B 13.2 Knowledge Check 225
B 13.3 Keywords 225
B 13.4 Strategy Case: Tesco - Ever on Piling High Selling Cheap? 226
B 13.5 The Collaborative Mindset 230
B 13.6 Experiential Exercise: The Glass Cubicle 230
B 14 Integrating the Total Concept 234
Framework of Internal and External Competitive Forces • Process Organization •
Diagnostic Model for Integrating Reflection and Action • Aligning Mindsets for Per¬
formance • Switching Mindsets • Managing Individual Outcomes • Integrative Case 1:
The Salk Institute - Discovering Value-added • Integrative Case 2: Cadbury Schweppes
- Growing for Value or Rank?
C Business Correspondence 249
Layout of business letters 251
Tips for writing business letters 251
Example of layout - Enquiry 252
Example of layout - Reply 253
C 1 Anfragen (Enquiries) 254
Key Vocabulary 254
Key Phrases 254
Sample letter - Enquiry 256
Exercises 1-3 257
C2 Angebote (Offers) 258
Key Vocabulary 258
Key Phrases 258
Sample letter - Offer 260
Exercises 1-3 261
C 3 Bestellungen (Orders) 262
Key Vocabulary 262
Key Phrases 262
Sample letter - Order 264
Exercises 1 -3 265
C 4 Zahlung (Payment) 266
Key Vocabulary 266
Key Phrases 266
Sample letter - Acknowledgement 268
Exercises 1 -3 269
14
C 5 Versand und Transport (Despatch and transport) 270
Key Vocabulary 270
KeyPhrases 270
Sample letter - Enquiry about collection and delivery 272
Exercises 1-2 273
C 6 Verzögerungen (Delays) 274
Key Vocabulary 274
KeyPhrases 274
Sample letter - Complaint about delay in delivery 276
Exercises 1-3 277
C 7 Mangelhafte Lieferung (Bad delivery) 278
Key Vocabulary 278
KeyPhrases 278
Sample letter - Complaint about defective goods 280
Exercises 1-4 281
C 8 Mahnungen (Reminders) 282
Key Vocabulary 282
KeyPhrases 282
Sample letter - Reminder 284
Exercises 1-4 285
C9 Memos 286
Layout of memos 286
Exercises 1-5 287
C 10 Berichte (Reports) 288
Layout of reports 288
Exampleof Layout 288
Exercises 1-2 289
C 11 Bewerbungen (Applications) 290
Sample Cover Letter 290
Sample Curriculum Vitae (CV) 291
Sample Resume 292
Exercise 293
C 12 Die 13 Incoterms 294
D Answer Key 297
E The Handy 500 : Glossaryof 500 fundamental Business Terms 339
F Index 381
15
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| discipline | Anglistik / Amerikanistik Wirtschaftswissenschaften |
| edition | 3. Aufl. |
| format | Book |
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| indexdate | 2024-07-09T21:32:45Z |
| institution | BVB |
| isbn | 3812006227 |
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| spelling | Böhler, Wilfried Verfasser aut Wirtschaftsenglisch Business Cases - Know-How - Soft Skills Wilfried Böhler ; Michael Hinck 3. Aufl. Rinteln Merkur-Verl. 2005 384 S. txt rdacontent n rdamedia nc rdacarrier Merkurbuch Englisch (DE-588)4014777-0 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Englisch (DE-588)4014777-0 s Wirtschaftssprache (DE-588)4117662-5 s DE-604 Hinck, Michael Verfasser (DE-588)1044379960 aut Merkurbuch 622 (DE-604)BV023698339 622 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017200452&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Böhler, Wilfried Hinck, Michael Wirtschaftsenglisch Business Cases - Know-How - Soft Skills Merkurbuch Englisch (DE-588)4014777-0 gnd Wirtschaftssprache (DE-588)4117662-5 gnd |
| subject_GND | (DE-588)4014777-0 (DE-588)4117662-5 (DE-588)4123623-3 |
| title | Wirtschaftsenglisch Business Cases - Know-How - Soft Skills |
| title_auth | Wirtschaftsenglisch Business Cases - Know-How - Soft Skills |
| title_exact_search | Wirtschaftsenglisch Business Cases - Know-How - Soft Skills |
| title_full | Wirtschaftsenglisch Business Cases - Know-How - Soft Skills Wilfried Böhler ; Michael Hinck |
| title_fullStr | Wirtschaftsenglisch Business Cases - Know-How - Soft Skills Wilfried Böhler ; Michael Hinck |
| title_full_unstemmed | Wirtschaftsenglisch Business Cases - Know-How - Soft Skills Wilfried Böhler ; Michael Hinck |
| title_short | Wirtschaftsenglisch |
| title_sort | wirtschaftsenglisch business cases know how soft skills |
| title_sub | Business Cases - Know-How - Soft Skills |
| topic | Englisch (DE-588)4014777-0 gnd Wirtschaftssprache (DE-588)4117662-5 gnd |
| topic_facet | Englisch Wirtschaftssprache Lehrbuch |
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