Marketing planning & strategy: casebook
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Cincinnati, Ohio
South-Western College Publ.
2001
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | 363 S. |
| ISBN: | 0324062621 |
Staff View
MARC
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| 100 | 1 | |a Jain, Subhash C. |e Verfasser |4 aut | |
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Record in the Search Index
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| any_adam_object | |
| author | Jain, Subhash C. |
| author_facet | Jain, Subhash C. |
| author_role | aut |
| author_sort | Jain, Subhash C. |
| author_variant | s c j sc scj |
| building | Verbundindex |
| bvnumber | BV023694597 |
| ctrlnum | (OCoLC)915833230 (DE-599)BVBBV023694597 |
| edition | 6. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV023694597 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T21:32:40Z |
| institution | BVB |
| isbn | 0324062621 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017195161 |
| oclc_num | 915833230 |
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| owner_facet | DE-522 |
| physical | 363 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Jain, Subhash C. Verfasser aut Marketing planning & strategy casebook 6. ed. Cincinnati, Ohio South-Western College Publ. 2001 363 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jain, Subhash C. Marketing planning & strategy casebook Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4309237-8 (DE-588)4120697-6 (DE-588)4078609-2 (DE-588)4522595-3 |
| title | Marketing planning & strategy casebook |
| title_auth | Marketing planning & strategy casebook |
| title_exact_search | Marketing planning & strategy casebook |
| title_full | Marketing planning & strategy casebook |
| title_fullStr | Marketing planning & strategy casebook |
| title_full_unstemmed | Marketing planning & strategy casebook |
| title_short | Marketing planning & strategy |
| title_sort | marketing planning strategy casebook |
| title_sub | casebook |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Strategische Planung (DE-588)4309237-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Unternehmensplanung (DE-588)4078609-2 gnd |
| topic_facet | Marketing Marketingmanagement Strategisches Management Strategische Planung Marketingstrategie Unternehmensplanung Fallstudiensammlung |
| work_keys_str_mv | AT jainsubhashc marketingplanningstrategycasebook |