APA-Zitierstil (7. Ausg.)

Jain, S. C. (2001). Marketing planning & strategy: Casebook (6. ed.). South-Western College Publ.

Chicago-Zitierstil (17. Ausg.)

Jain, Subhash C. Marketing Planning & Strategy: Casebook. 6. ed. Cincinnati, Ohio: South-Western College Publ, 2001.

MLA-Zitierstil (9. Ausg.)

Jain, Subhash C. Marketing Planning & Strategy: Casebook. 6. ed. South-Western College Publ, 2001.