Product management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill/Irwin
2002
|
| Ausgabe: | 3. ed., internat. ed |
| Schriftenreihe: | McGraw-Hill/Irwin series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXV, 502 S. graph. Darst. |
| ISBN: | 0070275491 0071122265 |
Internformat
MARC
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| 100 | 1 | |a Lehmann, Donald R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Product management |c Donald R. Lehmann ; Russell S. Winer |
| 250 | |a 3. ed., internat. ed | ||
| 264 | 1 | |a Boston [u.a.] |b McGraw-Hill/Irwin |c 2002 | |
| 300 | |a XXV, 502 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill/Irwin series in marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktpolitik |0 (DE-588)4134655-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
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| 689 | 1 | 0 | |a Produktpolitik |0 (DE-588)4134655-5 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Winer, Russell S. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-017195148 | ||
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138720319766528 |
|---|---|
| any_adam_object | |
| author | Lehmann, Donald R. Winer, Russell S. |
| author_facet | Lehmann, Donald R. Winer, Russell S. |
| author_role | aut aut |
| author_sort | Lehmann, Donald R. |
| author_variant | d r l dr drl r s w rs rsw |
| building | Verbundindex |
| bvnumber | BV023694584 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)248545285 (DE-599)BVBBV023694584 |
| dewey-full | 658.56 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.56 |
| dewey-search | 658.56 |
| dewey-sort | 3658.56 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed., internat. ed |
| format | Book |
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| id | DE-604.BV023694584 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T21:32:40Z |
| institution | BVB |
| isbn | 0070275491 0071122265 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017195148 |
| oclc_num | 248545285 |
| open_access_boolean | |
| owner | DE-522 DE-11 |
| owner_facet | DE-522 DE-11 |
| physical | XXV, 502 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | McGraw-Hill/Irwin |
| record_format | marc |
| series2 | McGraw-Hill/Irwin series in marketing |
| spelling | Lehmann, Donald R. Verfasser aut Product management Donald R. Lehmann ; Russell S. Winer 3. ed., internat. ed Boston [u.a.] McGraw-Hill/Irwin 2002 XXV, 502 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill/Irwin series in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Produktpolitik (DE-588)4134655-5 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Marketing (DE-588)4037589-4 s 1\p DE-604 Produktpolitik (DE-588)4134655-5 s 2\p DE-604 Winer, Russell S. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lehmann, Donald R. Winer, Russell S. Product management Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4134655-5 (DE-588)4125960-9 |
| title | Product management |
| title_auth | Product management |
| title_exact_search | Product management |
| title_full | Product management Donald R. Lehmann ; Russell S. Winer |
| title_fullStr | Product management Donald R. Lehmann ; Russell S. Winer |
| title_full_unstemmed | Product management Donald R. Lehmann ; Russell S. Winer |
| title_short | Product management |
| title_sort | product management |
| topic | Marketing (DE-588)4037589-4 gnd Produktpolitik (DE-588)4134655-5 gnd Produktmanagement (DE-588)4125960-9 gnd |
| topic_facet | Marketing Produktpolitik Produktmanagement |
| work_keys_str_mv | AT lehmanndonaldr productmanagement AT winerrussells productmanagement |