APA (7th ed.) Citation

Rangan, V. K., Shapiro, B. P., & Moriarty, R. T. (1995). Business marketing strategy: Cases, concepts, and applications. Irwin.

Chicago Style (17th ed.) Citation

Rangan, V. Kasturi, Benson P. Shapiro, and Rowland T. Moriarty. Business Marketing Strategy: Cases, Concepts, and Applications. Chicago [u.a.]: Irwin, 1995.

MLA (9th ed.) Citation

Rangan, V. Kasturi, et al. Business Marketing Strategy: Cases, Concepts, and Applications. Irwin, 1995.