Nuts, bolts and magnetrons: a practical guide for industrial marketers
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 309 S. graph. Darst. |
| ISBN: | 0471853259 |
Internformat
MARC
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| 100 | 1 | |a Millier, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Nuts, bolts and magnetrons |b a practical guide for industrial marketers |c Paul Millier and Roger Palmer |
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2000 | |
| 300 | |a x, 309 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-017194317 | ||
Datensatz im Suchindex
| _version_ | 1804138719684329472 |
|---|---|
| adam_text | Contents
Acknowledgements vii
The book s route maps ix
PARTI YOU AND THIS BOOK 1
1 You and this book 3
PART II FINDING YOUR WAY THROUGH THE COMPANY 11
2 Yourjoboutline 13
3 Your position within the company 20
PART III FINDING YOUR WAY THROUGH MARKETING 39
4 What is marketing? 41
5 Principles of industrial marketing 58
6 Technology and marketing 73
PART IV YOUR WORKING SKILLS 89
7 Effectiveness and efficiency 91
8 Interpersonal skills 98
9 Presentation skills 106
10 Problem definition and decision-making 119
11 Time management 125
PARTV INDUSTRIAL MARKETING IN PRACTICE 133
12 Setting a marketing strategy 135
13 Planning marketing action 146
14 The product offering 155
15 The product 164
16 Valuing the product 178
17 Dealing with clients 189
18 Dealing with partners 201
vi PART VI DEALING WITH YOUR INTERNAL ENVIRONMENT 207
19 Selling and marketing within the company 211
20 Dealing with sales 218
21 Working with technicians 225
22 Co-ordination with other departments 235
PART VII THE MARKETING EXPERT S TOOLBOX 243
23 Marketing research and marketing information 247
24 Marketing segmentation 256
25 Technical analysis in marketing 268
26 Marketing analysis 274
27 Diagnosing the marketing situation 281
28 Marketing planning templates 289
Bibliography 297
Index 303
|
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| author | Millier, Paul Palmer, Roger |
| author_facet | Millier, Paul Palmer, Roger |
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| bvnumber | BV023693753 |
| ctrlnum | (OCoLC)845370244 (DE-599)BVBBV023693753 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T21:32:40Z |
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| isbn | 0471853259 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017194317 |
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| publishDate | 2000 |
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| spelling | Millier, Paul Verfasser aut Nuts, bolts and magnetrons a practical guide for industrial marketers Paul Millier and Roger Palmer Chichester [u.a.] Wiley 2000 x, 309 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Investitionsgütermarketing (DE-588)4072915-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Investitionsgütermarketing (DE-588)4072915-1 s DE-604 Marketing (DE-588)4037589-4 s Palmer, Roger Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017194317&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Millier, Paul Palmer, Roger Nuts, bolts and magnetrons a practical guide for industrial marketers Investitionsgütermarketing (DE-588)4072915-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4072915-1 (DE-588)4037589-4 |
| title | Nuts, bolts and magnetrons a practical guide for industrial marketers |
| title_auth | Nuts, bolts and magnetrons a practical guide for industrial marketers |
| title_exact_search | Nuts, bolts and magnetrons a practical guide for industrial marketers |
| title_full | Nuts, bolts and magnetrons a practical guide for industrial marketers Paul Millier and Roger Palmer |
| title_fullStr | Nuts, bolts and magnetrons a practical guide for industrial marketers Paul Millier and Roger Palmer |
| title_full_unstemmed | Nuts, bolts and magnetrons a practical guide for industrial marketers Paul Millier and Roger Palmer |
| title_short | Nuts, bolts and magnetrons |
| title_sort | nuts bolts and magnetrons a practical guide for industrial marketers |
| title_sub | a practical guide for industrial marketers |
| topic | Investitionsgütermarketing (DE-588)4072915-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Investitionsgütermarketing Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017194317&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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