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Bibliographic Details
Main Author:	Steuernagel, Robert A. (Author)
Format:	Book
Language:	Undetermined
Published:	New York [u.a.] Wiley 1999
Series:	Wiley-Interscience publication
Subjects:	Marketing Mobile Telekommunikation
Online Access:	Inhaltsverzeichnis
Physical Description:	IX, 162 S. Ill.
ISBN:	0471316504

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Record in the Search Index

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adam_text	CONTENTS PREFACE vii ABOUT THE AUTHOR ix 1 INTRODUCTION 1 2 MARKET AND PRODUCT DEFINITION 7 3 THE MARKETING ORGANIZATION 21 4 THE STRATEGIC PLAN AND THE MARKETING PLAN 37 5 PRICING 48 6 SALES CHANNELS 64 7 ADVERTISING AND PROMOTION 94 8 MARKETING MEASUREMENT 103 9 COMPETITIVE BEHAVIOR AND ANALYSIS 113 10 THE SALES PROCESS 123 11 CELLULAR SALES PRODUCTIVITY 129 V vi CONTENTS 12 THE LIMITS TO GROWTH 136 13 PRODUCT MANAGEMENT AND DEVELOPMENT 140 14 CUSTOMER CHURN AND LOYALTY PROGRAMS 147 15 A NEW ERA 153 INDEX 159
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id	DE-604.BV023693247
illustrated	Illustrated
indexdate	2024-07-09T21:32:39Z
institution	BVB
isbn	0471316504
language	Undetermined
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oclc_num	635979594
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owner	DE-522
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physical	IX, 162 S. Ill.
publishDate	1999
publishDateSearch	1999
publishDateSort	1999
publisher	Wiley
record_format	marc
series2	Wiley-Interscience publication
spelling	Steuernagel, Robert A. Verfasser aut Wireless marketing Robert A. Steuernagel New York [u.a.] Wiley 1999 IX, 162 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wiley-Interscience publication Marketing (DE-588)4037589-4 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017193811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Steuernagel, Robert A. Wireless marketing Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4341131-9
title	Wireless marketing
title_auth	Wireless marketing
title_exact_search	Wireless marketing
title_full	Wireless marketing Robert A. Steuernagel
title_fullStr	Wireless marketing Robert A. Steuernagel
title_full_unstemmed	Wireless marketing Robert A. Steuernagel
title_short	Wireless marketing
title_sort	wireless marketing
topic	Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd
topic_facet	Marketing Mobile Telekommunikation
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017193811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT steuernagelroberta wirelessmarketing

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