Wireless marketing:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York [u.a.]
Wiley
1999
|
| Schriftenreihe: | Wiley-Interscience publication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 162 S. Ill. |
| ISBN: | 0471316504 |
Internformat
MARC
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| 100 | 1 | |a Steuernagel, Robert A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Wireless marketing |c Robert A. Steuernagel |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1999 | |
| 300 | |a IX, 162 S. |b Ill. | ||
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Datensatz im Suchindex
| _version_ | 1804138719351930880 |
|---|---|
| adam_text | CONTENTS
PREFACE vii
ABOUT THE AUTHOR ix
1 INTRODUCTION 1
2 MARKET AND PRODUCT DEFINITION 7
3 THE MARKETING ORGANIZATION 21
4 THE STRATEGIC PLAN AND THE MARKETING PLAN 37
5 PRICING 48
6 SALES CHANNELS 64
7 ADVERTISING AND PROMOTION 94
8 MARKETING MEASUREMENT 103
9 COMPETITIVE BEHAVIOR AND ANALYSIS 113
10 THE SALES PROCESS 123
11 CELLULAR SALES PRODUCTIVITY 129
V
vi CONTENTS
12 THE LIMITS TO GROWTH 136
13 PRODUCT MANAGEMENT AND DEVELOPMENT 140
14 CUSTOMER CHURN AND LOYALTY PROGRAMS 147
15 A NEW ERA 153
INDEX 159
|
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| spelling | Steuernagel, Robert A. Verfasser aut Wireless marketing Robert A. Steuernagel New York [u.a.] Wiley 1999 IX, 162 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wiley-Interscience publication Marketing (DE-588)4037589-4 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Mobile Telekommunikation (DE-588)4341131-9 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017193811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4037589-4 (DE-588)4341131-9 |
| title | Wireless marketing |
| title_auth | Wireless marketing |
| title_exact_search | Wireless marketing |
| title_full | Wireless marketing Robert A. Steuernagel |
| title_fullStr | Wireless marketing Robert A. Steuernagel |
| title_full_unstemmed | Wireless marketing Robert A. Steuernagel |
| title_short | Wireless marketing |
| title_sort | wireless marketing |
| topic | Marketing (DE-588)4037589-4 gnd Mobile Telekommunikation (DE-588)4341131-9 gnd |
| topic_facet | Marketing Mobile Telekommunikation |
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