The marketing challenge of Europe ...:
Gespeichert in:
Hauptverfasser: | , , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Reading, Mass.
ACM press
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Internformat
MARC
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084 | |a QM 420 |0 (DE-625)141792: |2 rvk | ||
100 | 1 | |a Quelch, John A. |d 1951- |e Verfasser |0 (DE-588)136250440 |4 aut | |
245 | 1 | 0 | |a The marketing challenge of Europe ... |c John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
264 | 1 | |a Reading, Mass. |b ACM press | |
336 | |b txt |2 rdacontent | ||
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700 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
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Datensatz im Suchindex
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any_adam_object | |
author | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. |
author_GND | (DE-588)136250440 (DE-588)170036006 |
author_facet | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. |
author_role | aut aut aut |
author_sort | Quelch, John A. 1951- |
author_variant | j a q ja jaq r d b rd rdb e r s er ers |
building | Verbundindex |
bvnumber | BV023671297 |
classification_rvk | QM 420 |
ctrlnum | (DE-599)BVBBV023671297 |
discipline | Wirtschaftswissenschaften |
format | Book |
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spelling | Quelch, John A. 1951- Verfasser (DE-588)136250440 aut The marketing challenge of Europe ... John A. Quelch ; Robert D. Buzzell ; Eric R. Salama Reading, Mass. ACM press txt rdacontent n rdamedia nc rdacarrier Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Salama, Eric R. Verfasser aut |
spellingShingle | Quelch, John A. 1951- Buzzell, Robert Dow 1933- Salama, Eric R. The marketing challenge of Europe ... |
title | The marketing challenge of Europe ... |
title_auth | The marketing challenge of Europe ... |
title_exact_search | The marketing challenge of Europe ... |
title_full | The marketing challenge of Europe ... John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
title_fullStr | The marketing challenge of Europe ... John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
title_full_unstemmed | The marketing challenge of Europe ... John A. Quelch ; Robert D. Buzzell ; Eric R. Salama |
title_short | The marketing challenge of Europe ... |
title_sort | the marketing challenge of europe |
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