Global marketing management: cases and readings
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass.
Addison-Wesley
1991
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | Harvard business school
|
| Schlagworte: | |
| Beschreibung: | XI, 751 S. Ill. |
| ISBN: | 0201542803 |
Internformat
MARC
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| 100 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |b cases and readings |c Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Reading, Mass. |b Addison-Wesley |c 1991 | |
| 300 | |a XI, 751 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 700 | 1 | |a Quelch, John A. |d 1951- |e Verfasser |0 (DE-588)136250440 |4 aut | |
| 700 | 1 | |a Bartlett, Christopher A. |d 1943- |e Verfasser |0 (DE-588)128529881 |4 aut | |
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Datensatz im Suchindex
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| author | Buzzell, Robert Dow 1933- Quelch, John A. 1951- Bartlett, Christopher A. 1943- |
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| author_facet | Buzzell, Robert Dow 1933- Quelch, John A. 1951- Bartlett, Christopher A. 1943- |
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| author_sort | Buzzell, Robert Dow 1933- |
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| building | Verbundindex |
| bvnumber | BV023668020 |
| classification_rvk | QP 680 |
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| indexdate | 2024-07-09T21:33:27Z |
| institution | BVB |
| isbn | 0201542803 |
| language | English |
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| publishDate | 1991 |
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| spelling | Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Global marketing management cases and readings Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett 2. ed. Reading, Mass. Addison-Wesley 1991 XI, 751 S. Ill. txt rdacontent n rdamedia nc rdacarrier Harvard business school Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Quelch, John A. 1951- Verfasser (DE-588)136250440 aut Bartlett, Christopher A. 1943- Verfasser (DE-588)128529881 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Buzzell, Robert Dow 1933- Quelch, John A. 1951- Bartlett, Christopher A. 1943- Global marketing management cases and readings Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4143413-4 (DE-588)4522595-3 |
| title | Global marketing management cases and readings |
| title_auth | Global marketing management cases and readings |
| title_exact_search | Global marketing management cases and readings |
| title_full | Global marketing management cases and readings Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett |
| title_fullStr | Global marketing management cases and readings Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett |
| title_full_unstemmed | Global marketing management cases and readings Robert D. Buzzell ; John A. Quelch ; Christopher A. Bartlett |
| title_short | Global marketing management |
| title_sort | global marketing management cases and readings |
| title_sub | cases and readings |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Internationales Marketing Marketingmanagement Aufsatzsammlung Fallstudiensammlung |
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