How to succeed at retail: winning case studies and strategies for retailers and brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 207 S. graph. Darst. |
| ISBN: | 0749450169 9780749450168 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface... to succeed or not! x
Acknowledgements xiii
Part 1 How to succeed by becoming REobsessed 1
1 REsolving the big squeeze 3
The squeeze continues... 3
Retailer squeeze 4
Shopper squeeze 11
Private squeeze 15
Media squeeze 23
Other major changes are on the way 26
2 REflating the brand 27
Co-opetition is the way forward 29
Use REinvention as the trigger for co-opetition 29
Co-create the co-opetition 34
3 REassessing the shopper 35
RE-me 35
Mass market to mass of niches 40
4 REconnecting to the shopper 42
5 REevaluating the shopping experience 48
PRISM 51
Brand Shoppability Index™ 53
6 REstorming the trends 56
7 REcreating the brand message 61
The big retail idea 61
But, ideas don t grow on trees... REstorm 62
Ideas into action 62
REvisiting retailization 65
Active retail thinking 66
From USP to RSP 69
The retail circle of opportunity 71
One word for all 71
8 REflagging it 75
The flagship store of the past 75
Some interesting examples 76
Guidelines for future REflagging 78
9 REtrying again and again 82
How to succeed in retail by really trying 82
10 REstoring your ethics 87
Part 2 How to succeed by winning 93
11 The companies doing it right 95
Learning from the winners 95
Who would you rather be? 96
Who would you rather not be? 96
The choice is yours! 96
12 Becoming a retail phenomenon 99
A unique global analysis of the brands that are truly
succeeding at retail 100
The role of retailization? 100
How to identify a winner 102
Our winners analysis 103
Our retail winners: who, why and how 16
Succeeding in the future 167
Part 3 How to succeed operationally 1^1
13 A source of light l73
14 REtailizing the brand l78
REthink - Step 1: Understanding our shelf 178
REthink - Step 2: Stealing choice 79
REthink - Step 3: Leveraging the shopper 182
REimagine - Step 4: Maximizing product impact 184
REimagine - Step 5: Maximizing retail impact 185
REstructure - Step 6: Communicating to shoppers 187
REstructure - Step 7: Retailizing your organization 188
REeducate - Step 8: Building the retail vision 190
REeducate - Step 9: Identifying and specifying the retail
vision 191
REeducate - Step 10: Retail vision education and
dissemination 191
REevolve - Step 11: Evolving retailization 192
15 Postscript... eat or be eaten! 195
Appendix 1: How to succeed by being in a RE world 200
Appendix 2: How to succeed by knowing what s going on 201
Appendix 3: How to succeed by referencing 201
Index 205
|
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| spelling | Lincoln, Keith Verfasser aut How to succeed at retail winning case studies and strategies for retailers and brands Keith Lincoln and Lars Thomassen 1. publ. London [u.a.] Kogan Page 2007 XII, 207 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Einzelhandel (DE-588)4127747-8 s Strategisches Management (DE-588)4124261-0 s DE-604 Markenpolitik (DE-588)4144679-3 s Thomassen, Lars Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017242222&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lincoln, Keith Thomassen, Lars How to succeed at retail winning case studies and strategies for retailers and brands Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | How to succeed at retail winning case studies and strategies for retailers and brands |
| title_auth | How to succeed at retail winning case studies and strategies for retailers and brands |
| title_exact_search | How to succeed at retail winning case studies and strategies for retailers and brands |
| title_full | How to succeed at retail winning case studies and strategies for retailers and brands Keith Lincoln and Lars Thomassen |
| title_fullStr | How to succeed at retail winning case studies and strategies for retailers and brands Keith Lincoln and Lars Thomassen |
| title_full_unstemmed | How to succeed at retail winning case studies and strategies for retailers and brands Keith Lincoln and Lars Thomassen |
| title_short | How to succeed at retail |
| title_sort | how to succeed at retail winning case studies and strategies for retailers and brands |
| title_sub | winning case studies and strategies for retailers and brands |
| topic | Markenpolitik (DE-588)4144679-3 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Markenpolitik Einzelhandel Strategisches Management Fallstudiensammlung |
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