International business and management: Vol. 4 Human resources management and marketing
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Sage Publ.
2003
|
| Schriftenreihe: | Sage library in business and management
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 361 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents
VOLUME 4
PART 4
HUMAN RESOURCES MANAGEMENT AND MARKETING
Section Eleven
International Human Resources Management
The Expatriate
61. Cultural Shock: Adjustment to New Cultural Environments
K Oberg 3
62. Sojourner Adjustment A.T. Church 9
63. Expecting International Success: Female Managers Overseas
N.J. Adler 52
64. Toward a Comprehensive Model Of International Adjustment: An
Integration of Multiple Theoretical Perspectives J.S. Black,
M. Mendenhall, and G. Oddou 63
International Issues in HRM
65. Transfer of Managers as a Coordination and Control Strategy in
Multinational Organizations A. Edstrom andJ.R. Galbraith 88
66. Controlled Variety: A Challenge for Human Resource Management
in the MNC Y Doz and C.K. Prahalad 104
67. Human-Resources Management in International Joint Ventures:
Directions for Research O. Shenkar and Y. Zeira 119
68. Organizational Life Cycles and Strategic International Human
Resource Management in Multinational Companies: Implications for
Congruence Theory J. Milliman, M.A. Von Glinow, and M. Nathan 134
69. Influences on Human Resource Management Practices in
Multinational Corporations P.M. Rosenzweig and N. Nohria 154
70. Towards a European Model of Human Resource Management
C. Brewster 176
Section Twelve
International Marketing
Historical Context
71. Comparative Marketing: The First Twenty-Five Years
J.J. Boddnvyn 197
72. Marketing DA. Ricks 220
vi contents
73. The Globalization of Markets T.Levitt 235
74. The Myth of Globalization S.P. Douglas and Y. Wind 250
75. The Influence of Global Marketing Standardization on Performance
S. Samiee and K. Roth 270
Marketing Research
76. Cross-National Comparisons and Consumer Stereotypes:
A Case Study of Working and Non-Working Wives in the
U.S. and France S.P Douglas 297
77. Guidelines for Export Market Research S.T. Cavusgil 310
Buyer Behaviour
78. Country-of-Origin Effects On Product Evaluations
W.J. Bilkey and E. Nes 322
79. Marketing Universals: Consumers Use of Brand Name,
Price, Physical Appearance, and Retailer Reputation as Signals
of Product Quality N. Daisar and P. Parker 335
|
| adam_txt |
Contents
VOLUME 4
PART 4
HUMAN RESOURCES MANAGEMENT AND MARKETING
Section Eleven
International Human Resources Management
The Expatriate
61. Cultural Shock: Adjustment to New Cultural Environments
K Oberg 3
62. Sojourner Adjustment A.T. Church 9
63. Expecting International Success: Female Managers Overseas
N.J. Adler 52
64. Toward a Comprehensive Model Of International Adjustment: An
Integration of Multiple Theoretical Perspectives J.S. Black,
M. Mendenhall, and G. Oddou 63
International Issues in HRM
65. Transfer of Managers as a Coordination and Control Strategy in
Multinational Organizations A. Edstrom andJ.R. Galbraith 88
66. Controlled Variety: A Challenge for Human Resource Management
in the MNC Y Doz and C.K. Prahalad 104
67. Human-Resources Management in International Joint Ventures:
Directions for Research O. Shenkar and Y. Zeira 119
68. Organizational Life Cycles and Strategic International Human
Resource Management in Multinational Companies: Implications for
Congruence Theory J. Milliman, M.A. Von Glinow, and M. Nathan 134
69. Influences on Human Resource Management Practices in
Multinational Corporations P.M. Rosenzweig and N. Nohria 154
70. Towards a "European" Model of Human Resource Management
C. Brewster 176
Section Twelve
International Marketing
Historical Context
71. Comparative Marketing: The First Twenty-Five Years
J.J. Boddnvyn 197
72. Marketing DA. Ricks 220
vi contents
73. The Globalization of Markets T.Levitt 235
74. The Myth of Globalization S.P. Douglas and Y. Wind 250
75. The Influence of Global Marketing Standardization on Performance
S. Samiee and K. Roth 270
Marketing Research
76. Cross-National Comparisons and Consumer Stereotypes:
A Case Study of Working and Non-Working Wives in the
U.S. and France S.P Douglas 297
77. Guidelines for Export Market Research S.T. Cavusgil 310
Buyer Behaviour
78. Country-of-Origin Effects On Product Evaluations
W.J. Bilkey and E. Nes 322
79. Marketing Universals: Consumers' Use of Brand Name,
Price, Physical Appearance, and Retailer Reputation as Signals
of Product Quality N. Daisar and P. Parker 335 |
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| spelling | International business and management Vol. 4 Human resources management and marketing edited by Derek S. Pugh and Allan R. Plath London [u.a.] Sage Publ. 2003 VI, 361 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sage library in business and management Pugh, Derek Salman 1930- (DE-588)119542471 edt Plath, Allan R. edt (DE-604)BV023551425 4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016927558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | International business and management |
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| title_full | International business and management Vol. 4 Human resources management and marketing edited by Derek S. Pugh and Allan R. Plath |
| title_fullStr | International business and management Vol. 4 Human resources management and marketing edited by Derek S. Pugh and Allan R. Plath |
| title_full_unstemmed | International business and management Vol. 4 Human resources management and marketing edited by Derek S. Pugh and Allan R. Plath |
| title_short | International business and management |
| title_sort | international business and management human resources management and marketing |
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