Pricing in theory and practice:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Copenhagen
Handelshøjskolens Forl.
1994
|
| Schriftenreihe: | Copenhagen studies in economics and management
A ; 2 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 168 S. |
| ISBN: | 8716132297 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Introduction 9
1. Normative and Descriptive Theories
The distinction between two types of theories 17
Problems of a descriptive theory 18
Research problems 19
Classification of theories 20
2. Marginalism as a Normative Theory
The content of marginalism 24
Presentation of the theory 30
Relevant cost information 33
Cost information for optimum pricing 35
Implications for practice 37
3. Marginalism as a Descriptive Theory
Statement of the problem 43
Explanation of relative prices 47
Reaction to changes 50
Effects of taxes and subsidies 51
Conclusion 56
4. Full Cost as a Descriptive Theory
Definition of full cost 59
The content of full cost 60
The existence of full cost 64
Illustrative examples 66
Rules of thumb 70
The controversy between marginalism and full cost 73
A general descriptive theory? 77
Efficient prices 81
5. Full Cost as a Normative Theory
The merits of full cost 85
Illustrative examples 87
Advantages and disadvantages of full cost pricing 90
6. Price Strategy in Competitive Environments
Different types of competition 93
Illustrative cases 95
Oligopoly theory as a descriptive theory 100
Oligopoly and game theory 105
The theory of joint profit maximization 109
Oligopoly theory as a normative theory 113
Pricing under monopolistic competition 115
7. Multi-product Pricing
Joint production 120
Multiple products 124
8. Transfer Pricing
Definition 129
Transfer pricing in theory and practice 131
The practical solution 137
The theoretical solution 137
9. Price Discrimination
Conditions for price discrimination 139
Price discrimination in practice 140
Predatory pricing 140
Discount policy 142
Charging for extras 145
10. Vertical Relations
The basic theory 147
Examples of monopsony 148
Subcontracting 151
Relations between producers and retailers 152
11. Conclusion 158
References 163
Index 167
|
| adam_txt |
Contents
Introduction 9
1. Normative and Descriptive Theories
The distinction between two types of theories 17
Problems of a descriptive theory 18
Research problems 19
Classification of theories 20
2. Marginalism as a Normative Theory
The content of marginalism 24
Presentation of the theory 30
Relevant cost information 33
Cost information for optimum pricing 35
Implications for practice 37
3. Marginalism as a Descriptive Theory
Statement of the problem 43
Explanation of relative prices 47
Reaction to changes 50
Effects of taxes and subsidies 51
Conclusion 56
4. Full Cost as a Descriptive Theory
Definition of full cost 59
The content of full cost 60
The existence of full cost 64
Illustrative examples 66
Rules of thumb 70
The controversy between marginalism and full cost 73
A general descriptive theory? 77
Efficient prices 81
5. Full Cost as a Normative Theory
The merits of full cost 85
Illustrative examples 87
Advantages and disadvantages of full cost pricing 90
6. Price Strategy in Competitive Environments
Different types of competition 93
Illustrative cases 95
Oligopoly theory as a descriptive theory 100
Oligopoly and game theory 105
The theory of joint profit maximization 109
Oligopoly theory as a normative theory 113
Pricing under monopolistic competition 115
7. Multi-product Pricing
Joint production 120
Multiple products 124
8. Transfer Pricing
Definition 129
Transfer pricing in theory and practice 131
The practical solution 137
The theoretical solution 137
9. Price Discrimination
Conditions for price discrimination 139
Price discrimination in practice 140
Predatory pricing 140
Discount policy 142
Charging for extras 145
10. Vertical Relations
The basic theory 147
Examples of monopsony 148
Subcontracting 151
Relations between producers and retailers 152
11. Conclusion 158
References 163
Index 167 |
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| index_date | 2024-07-02T22:42:12Z |
| indexdate | 2024-07-09T21:25:21Z |
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| isbn | 8716132297 |
| language | English |
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| publishDate | 1994 |
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| series | Copenhagen studies in economics and management |
| series2 | Copenhagen studies in economics and management : A |
| spelling | Fog, Bjarke Verfasser aut Pricing in theory and practice Bjarke Fog Copenhagen Handelshøjskolens Forl. 1994 168 S. txt rdacontent n rdamedia nc rdacarrier Copenhagen studies in economics and management : A 2 Pricing Prices Marketing Copenhagen studies in economics and management A ; 2 (DE-604)BV023555409 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016912923&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fog, Bjarke Pricing in theory and practice Copenhagen studies in economics and management Pricing Prices Marketing |
| title | Pricing in theory and practice |
| title_auth | Pricing in theory and practice |
| title_exact_search | Pricing in theory and practice |
| title_exact_search_txtP | Pricing in theory and practice |
| title_full | Pricing in theory and practice Bjarke Fog |
| title_fullStr | Pricing in theory and practice Bjarke Fog |
| title_full_unstemmed | Pricing in theory and practice Bjarke Fog |
| title_short | Pricing in theory and practice |
| title_sort | pricing in theory and practice |
| topic | Pricing Prices Marketing |
| topic_facet | Pricing Prices Marketing |
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