Private profits and public health: does advertising smoking cessation products encourage smokers to quit?
"To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on individual smokers with an archive of magazine advert...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
National Bureau of Economic Research
2006
|
| Schriftenreihe: | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series
11938 |
| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Zusammenfassung: | "To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on individual smokers with an archive of magazine advertisements. The rich survey data allow us to measure smokers' exposure to smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more likely to have successfully quit. While some of the increased quitting behavior involves purchases of smoking cessation products, our results indicate that advertisements for smoking cessation products also increase the probability of quitting without the use of any product. Thus, the public health returns to smoking cessation product advertisements exceed the private returns to the manufacturers. Because advertising of a wide range of consumer products may have important and under-studied spillover effects on various non-market behaviors, our results have broad implications for the economics of advertising"--National Bureau of Economic Research web site. |
| Beschreibung: | 43 S. graph. Darst. |
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| 520 | 3 | |a "To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on individual smokers with an archive of magazine advertisements. The rich survey data allow us to measure smokers' exposure to smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more likely to have successfully quit. While some of the increased quitting behavior involves purchases of smoking cessation products, our results indicate that advertisements for smoking cessation products also increase the probability of quitting without the use of any product. Thus, the public health returns to smoking cessation product advertisements exceed the private returns to the manufacturers. Because advertising of a wide range of consumer products may have important and under-studied spillover effects on various non-market behaviors, our results have broad implications for the economics of advertising"--National Bureau of Economic Research web site. | |
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| index_date | 2024-07-02T22:41:29Z |
| indexdate | 2024-07-09T21:25:12Z |
| institution | BVB |
| language | English |
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| physical | 43 S. graph. Darst. |
| publishDate | 2006 |
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| series | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |
| series2 | National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series |
| spelling | Private profits and public health does advertising smoking cessation products encourage smokers to quit? Rosemary Avery ... Cambridge, Mass. National Bureau of Economic Research 2006 43 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 11938 "To shed new light on the role private profit incentives play in promoting public health, in this paper we conduct an empirical study of the impact of pharmaceutical industry advertising on smoking cessation decisions. We link survey data on individual smokers with an archive of magazine advertisements. The rich survey data allow us to measure smokers' exposure to smoking cessation advertisements based on their magazine-reading habits. Because we observe the same information about the consumers that the advertisers observe, we can control for the potential endogeneity of advertising due to firms' targeting decisions. We find that when smokers are exposed to more advertising, they are more likely to attempt to quit and are more likely to have successfully quit. While some of the increased quitting behavior involves purchases of smoking cessation products, our results indicate that advertisements for smoking cessation products also increase the probability of quitting without the use of any product. Thus, the public health returns to smoking cessation product advertisements exceed the private returns to the manufacturers. Because advertising of a wide range of consumer products may have important and under-studied spillover effects on various non-market behaviors, our results have broad implications for the economics of advertising"--National Bureau of Economic Research web site. Statistik Ökonometrisches Modell Advertising as Topic economics Statistics Advertising Economic aspects Smoking Cessation economics Statistics Smoking cessation Econometric models Avery, Rosemary J. 1950- Sonstige (DE-588)131607251 oth Kenkel, Donald Scott 1959- Sonstige (DE-588)124530486 oth Lillard, Dean R. 1959- Sonstige (DE-588)131607294 oth Mathios, Alan D. Sonstige (DE-588)131607332 oth Erscheint auch als Online-Ausgabe National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series 11938 (DE-604)BV002801238 11938 http://papers.nber.org/papers/w11938.pdf kostenfrei Volltext |
| spellingShingle | Private profits and public health does advertising smoking cessation products encourage smokers to quit? National Bureau of Economic Research <Cambridge, Mass.>: NBER working paper series Statistik Ökonometrisches Modell Advertising as Topic economics Statistics Advertising Economic aspects Smoking Cessation economics Statistics Smoking cessation Econometric models |
| title | Private profits and public health does advertising smoking cessation products encourage smokers to quit? |
| title_auth | Private profits and public health does advertising smoking cessation products encourage smokers to quit? |
| title_exact_search | Private profits and public health does advertising smoking cessation products encourage smokers to quit? |
| title_exact_search_txtP | Private profits and public health does advertising smoking cessation products encourage smokers to quit? |
| title_full | Private profits and public health does advertising smoking cessation products encourage smokers to quit? Rosemary Avery ... |
| title_fullStr | Private profits and public health does advertising smoking cessation products encourage smokers to quit? Rosemary Avery ... |
| title_full_unstemmed | Private profits and public health does advertising smoking cessation products encourage smokers to quit? Rosemary Avery ... |
| title_short | Private profits and public health |
| title_sort | private profits and public health does advertising smoking cessation products encourage smokers to quit |
| title_sub | does advertising smoking cessation products encourage smokers to quit? |
| topic | Statistik Ökonometrisches Modell Advertising as Topic economics Statistics Advertising Economic aspects Smoking Cessation economics Statistics Smoking cessation Econometric models |
| topic_facet | Statistik Ökonometrisches Modell Advertising as Topic economics Statistics Advertising Economic aspects Smoking Cessation economics Statistics Smoking cessation Econometric models |
| url | http://papers.nber.org/papers/w11938.pdf |
| volume_link | (DE-604)BV002801238 |
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