Emotions, advertising and consumer choice:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Copenhagen
Copenhagen Business School Press [u.a.]
2008
|
| Ausgabe: | 1. ed., 2. impression |
| Schlagworte: | |
| Beschreibung: | 462 S. graph. Darst. |
| ISBN: | 9788763001984 9788215011844 9789147087655 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1813698709792227328 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hansen, Flemming Yssing Christensen, Sverre Riis |
| author_GND | (DE-588)136730825 |
| author_facet | Hansen, Flemming Yssing Christensen, Sverre Riis |
| author_role | aut aut |
| author_sort | Hansen, Flemming Yssing |
| author_variant | f y h fy fyh s r c sr src |
| building | Verbundindex |
| bvnumber | BV023536330 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)820360593 (DE-599)BVBBV023536330 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. ed., 2. impression |
| format | Book |
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| id | DE-604.BV023536330 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:30:14Z |
| indexdate | 2024-10-23T10:04:37Z |
| institution | BVB |
| isbn | 9788763001984 9788215011844 9789147087655 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016824938 |
| oclc_num | 820360593 |
| open_access_boolean | |
| owner | DE-521 DE-706 |
| owner_facet | DE-521 DE-706 |
| physical | 462 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Copenhagen Business School Press [u.a.] |
| record_format | marc |
| spelling | Hansen, Flemming Yssing Verfasser aut Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen 1. ed., 2. impression Copenhagen Copenhagen Business School Press [u.a.] 2008 462 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmen (DE-588)4061963-1 gnd rswk-swf Neuromarketing (DE-588)7601901-9 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Gefühl (DE-588)4019702-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Neuropsychologie (DE-588)4135740-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Gefühl (DE-588)4019702-5 s Neuropsychologie (DE-588)4135740-1 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Christensen, Sverre Riis Verfasser (DE-588)136730825 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hansen, Flemming Yssing Christensen, Sverre Riis Emotions, advertising and consumer choice Unternehmen (DE-588)4061963-1 gnd Neuromarketing (DE-588)7601901-9 gnd Werbewirkung (DE-588)4189647-6 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuropsychologie (DE-588)4135740-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)7601901-9 (DE-588)4189647-6 (DE-588)4019702-5 (DE-588)4062644-1 (DE-588)4135740-1 (DE-588)4131075-5 |
| title | Emotions, advertising and consumer choice |
| title_auth | Emotions, advertising and consumer choice |
| title_exact_search | Emotions, advertising and consumer choice |
| title_exact_search_txtP | Emotions, advertising and consumer choice |
| title_full | Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen |
| title_fullStr | Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen |
| title_full_unstemmed | Emotions, advertising and consumer choice Flemming Hansen & Sverre Riis Christensen |
| title_short | Emotions, advertising and consumer choice |
| title_sort | emotions advertising and consumer choice |
| topic | Unternehmen (DE-588)4061963-1 gnd Neuromarketing (DE-588)7601901-9 gnd Werbewirkung (DE-588)4189647-6 gnd Gefühl (DE-588)4019702-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Neuropsychologie (DE-588)4135740-1 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Unternehmen Neuromarketing Werbewirkung Gefühl Verbraucherverhalten Neuropsychologie Marktkommunikation |
| work_keys_str_mv | AT hansenflemmingyssing emotionsadvertisingandconsumerchoice AT christensensverreriis emotionsadvertisingandconsumerchoice |