Marketing: a critical introduction
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2009
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. [166] - 180 |
| Beschreibung: | 186 S. |
| ISBN: | 9781412911498 9781412911481 |
Internformat
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| 500 | |a Literaturverz. S. [166] - 180 | ||
| 650 | 7 | |a Marketing |2 stw | |
| 650 | 7 | |a Marketingtheorie |2 stw | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 4 | |a Marketing |v Case studies |v Problems, exercises, etc | |
| 650 | 4 | |a Marketing |v Problems, exercises, etc | |
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Datensatz im Suchindex
| _version_ | 1804138140598796288 |
|---|---|
| adam_text | CONTENTS
1 Marketing
Studies: The Critical Standpoint
1
2
The Origins and Institutions of Marketing Studies
21
3
Marketing Studies and Managerial Ideology
42
4
The Marketing Mix and the Challenge of Cultural Branding
61
5
The Strategy Discourse and Marketing Studies
84
6
Research, Theory and Resistance in Marketing Studies
106
7
The Real World of Marketing as Literary Construction
126
8
Consumer Rationality, Critical Theory and Ethics:
Three Issues for a Critical Marketing Studies
144
Glossary
162
References
166
Index
181
|
| adam_txt |
CONTENTS
1 Marketing
Studies: The Critical Standpoint
1
2
The Origins and Institutions of Marketing Studies
21
3
Marketing Studies and Managerial Ideology
42
4
The Marketing Mix and the Challenge of Cultural Branding
61
5
The Strategy Discourse and Marketing Studies
84
6
Research, Theory and Resistance in Marketing Studies
106
7
The 'Real World' of Marketing as Literary Construction
126
8
Consumer Rationality, Critical Theory and Ethics:
Three Issues for a Critical Marketing Studies
144
Glossary
162
References
166
Index
181 |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)269434929 (DE-599)BVBBV023535724 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:30:00Z |
| indexdate | 2024-07-09T21:23:27Z |
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| isbn | 9781412911498 9781412911481 |
| language | English |
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| spellingShingle | Hackley, Chris Marketing a critical introduction Marketing stw Marketingtheorie stw Marketing Marketing Case studies Marketing Case studies Problems, exercises, etc Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 (DE-588)4522595-3 |
| title | Marketing a critical introduction |
| title_auth | Marketing a critical introduction |
| title_exact_search | Marketing a critical introduction |
| title_exact_search_txtP | Marketing a critical introduction |
| title_full | Marketing a critical introduction Chris Hackley |
| title_fullStr | Marketing a critical introduction Chris Hackley |
| title_full_unstemmed | Marketing a critical introduction Chris Hackley |
| title_short | Marketing |
| title_sort | marketing a critical introduction |
| title_sub | a critical introduction |
| topic | Marketing stw Marketingtheorie stw Marketing Marketing Case studies Marketing Case studies Problems, exercises, etc Marketing Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingtheorie Marketing Case studies Marketing Case studies Problems, exercises, etc Marketing Problems, exercises, etc Einführung Fallstudiensammlung |
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