APA (7th ed.) Citation

Tellis, G. J. Effective advertising: Understanding when, how, and why advertising works ([Nachdr.].). Sage Publications.

Chicago Style (17th ed.) Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. [Nachdr.]. Thousand Oak <<[u.a.]>>: Sage Publications.

MLA (9th ed.) Citation

Tellis, Gerard J. Effective Advertising: Understanding When, How, and Why Advertising Works. [Nachdr.]. Sage Publications.