Effective advertising: understanding when, how, and why advertising works
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oak <<[u.a.]>>
Sage Publications
[20]05
|
| Ausgabe: | [Nachdr.] |
| Schlagworte: | |
| Online-Zugang: | Table of contents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 203 S. Ill., graph. Darst. |
| ISBN: | 0761922520 0761922539 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV023535659 | ||
| 003 | DE-604 | ||
| 005 | 20080822000000.0 | ||
| 007 | t | ||
| 008 | 080710s2005 xxuad|| |||| 00||| eng d | ||
| 020 | |a 0761922520 |c cloth |9 0-7619-2252-0 | ||
| 020 | |a 0761922539 |c paper |9 0-7619-2253-9 | ||
| 035 | |a (OCoLC)845713757 | ||
| 035 | |a (DE-599)BVBBV023535659 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-521 | ||
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Tellis, Gerard J. |d 1950- |e Verfasser |0 (DE-588)137812639 |4 aut | |
| 245 | 1 | 0 | |a Effective advertising |b understanding when, how, and why advertising works |c Gerard J. Tellis |
| 250 | |a [Nachdr.] | ||
| 264 | 1 | |a Thousand Oak <<[u.a.]>> |b Sage Publications |c [20]05 | |
| 300 | |a 203 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip046/2003016016.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016855444 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804138183522254848 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV023535659 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)845713757 (DE-599)BVBBV023535659 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | [Nachdr.] |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01745nam a2200469zc 4500</leader><controlfield tag="001">BV023535659</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080822000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">080710s2005 xxuad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761922520</subfield><subfield code="c">cloth</subfield><subfield code="9">0-7619-2252-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761922539</subfield><subfield code="c">paper</subfield><subfield code="9">0-7619-2253-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845713757</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV023535659</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tellis, Gerard J.</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137812639</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Effective advertising</subfield><subfield code="b">understanding when, how, and why advertising works</subfield><subfield code="c">Gerard J. Tellis</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">[Nachdr.]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Thousand Oak <<[u.a.]>></subfield><subfield code="b">Sage Publications</subfield><subfield code="c">[20]05</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">203 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip046/2003016016.html</subfield><subfield code="3">Table of contents</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016855444</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV023535659 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:36:06Z |
| indexdate | 2024-07-09T21:24:08Z |
| institution | BVB |
| isbn | 0761922520 0761922539 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016855444 |
| oclc_num | 845713757 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | 203 S. Ill., graph. Darst. |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Sage Publications |
| record_format | marc |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Effective advertising understanding when, how, and why advertising works Gerard J. Tellis [Nachdr.] Thousand Oak <<[u.a.]>> Sage Publications [20]05 203 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s DE-604 Werbewirkungsforschung (DE-588)4189648-8 s 1\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 2\p DE-604 http://www.loc.gov/catdir/toc/ecip046/2003016016.html Table of contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Tellis, Gerard J. 1950- Effective advertising understanding when, how, and why advertising works Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4244492-5 (DE-588)4189648-8 |
| title | Effective advertising understanding when, how, and why advertising works |
| title_auth | Effective advertising understanding when, how, and why advertising works |
| title_exact_search | Effective advertising understanding when, how, and why advertising works |
| title_exact_search_txtP | Effective advertising understanding when, how, and why advertising works |
| title_full | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_fullStr | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_full_unstemmed | Effective advertising understanding when, how, and why advertising works Gerard J. Tellis |
| title_short | Effective advertising |
| title_sort | effective advertising understanding when how and why advertising works |
| title_sub | understanding when, how, and why advertising works |
| topic | Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkungsforschung (DE-588)4189648-8 gnd |
| topic_facet | Werbewirkung Werbewirkungsanalyse Werbewirkungsforschung |
| url | http://www.loc.gov/catdir/toc/ecip046/2003016016.html |
| work_keys_str_mv | AT tellisgerardj effectiveadvertisingunderstandingwhenhowandwhyadvertisingworks |