Marketing research: a problem-solving approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston <<[u.a.]>>
McGraw-Hill
1998
|
| Schriftenreihe: | The Irwin/McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XLI, 737 S. + 1 Diskette (9 cm) |
| ISBN: | 0079136702 |
Internformat
MARC
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| 035 | |a (DE-599)BSZ065062108 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
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| 100 | 1 | |a Sudman, Seymour |d 1928-2000 |e Verfasser |0 (DE-588)121269930 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b a problem-solving approach |c Seymour Sudman ; Edward Blair |
| 264 | 1 | |a Boston <<[u.a.]>> |b McGraw-Hill |c 1998 | |
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Irwin/McGraw-Hill series in marketing | |
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| 700 | 1 | |a Blair, Edward |d 1952- |e Verfasser |0 (DE-588)13592880X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016855218 | ||
Datensatz im Suchindex
| _version_ | 1804138183182516224 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Sudman, Seymour 1928-2000 Blair, Edward 1952- |
| author_GND | (DE-588)121269930 (DE-588)13592880X |
| author_facet | Sudman, Seymour 1928-2000 Blair, Edward 1952- |
| author_role | aut aut |
| author_sort | Sudman, Seymour 1928-2000 |
| author_variant | s s ss e b eb |
| building | Verbundindex |
| bvnumber | BV023535316 |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)890239232 (DE-599)BSZ065062108 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV023535316 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T22:36:00Z |
| indexdate | 2024-07-09T21:24:08Z |
| institution | BVB |
| isbn | 0079136702 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016855218 |
| oclc_num | 890239232 |
| open_access_boolean | |
| owner | DE-522 DE-188 |
| owner_facet | DE-522 DE-188 |
| physical | XLI, 737 S. + 1 Diskette (9 cm) |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The Irwin/McGraw-Hill series in marketing |
| spelling | Sudman, Seymour 1928-2000 Verfasser (DE-588)121269930 aut Marketing research a problem-solving approach Seymour Sudman ; Edward Blair Boston <<[u.a.]>> McGraw-Hill 1998 XLI, 737 S. + 1 Diskette (9 cm) txt rdacontent n rdamedia nc rdacarrier The Irwin/McGraw-Hill series in marketing Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 Blair, Edward 1952- Verfasser (DE-588)13592880X aut |
| spellingShingle | Sudman, Seymour 1928-2000 Blair, Edward 1952- Marketing research a problem-solving approach Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Marketing research a problem-solving approach |
| title_auth | Marketing research a problem-solving approach |
| title_exact_search | Marketing research a problem-solving approach |
| title_exact_search_txtP | Marketing research a problem-solving approach |
| title_full | Marketing research a problem-solving approach Seymour Sudman ; Edward Blair |
| title_fullStr | Marketing research a problem-solving approach Seymour Sudman ; Edward Blair |
| title_full_unstemmed | Marketing research a problem-solving approach Seymour Sudman ; Edward Blair |
| title_short | Marketing research |
| title_sort | marketing research a problem solving approach |
| title_sub | a problem-solving approach |
| topic | Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketingforschung |
| work_keys_str_mv | AT sudmanseymour marketingresearchaproblemsolvingapproach AT blairedward marketingresearchaproblemsolvingapproach |