Enterprising nonprofits: a toolkit for social entrepreneurs
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York <<[u.a.]>>
Wiley
2001
|
| Schriftenreihe: | Wiley nonprofit law, finance, and management series
|
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of Contents Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 313-319) and index |
| Beschreibung: | XXXII, 330 S. graph. Darst. 26 cm |
| ISBN: | 0471397350 |
Internformat
MARC
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| 245 | 1 | 0 | |a Enterprising nonprofits |b a toolkit for social entrepreneurs |c J. Gregory Dees, Jed Emerson, and Peter Economy |
| 264 | 1 | |a New York <<[u.a.]>> |b Wiley |c 2001 | |
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| 650 | 4 | |a Social action |v Handbooks, manuals, etc | |
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Datensatz im Suchindex
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| adam_text | Contents
Preface xvii
Editor s Introduction xix
Chapter 1 Social Entrepreneurship 1 X
J. Gregory Dees, Peter Economy
What Is Social Entrepreneurship? 2
What Makes an Enterprise a Social Enterprise? 9
Why Social Entrepreneurship Is Important
to You 12
Factors Leading to Entrepreneurial Success 16
Summary 17
Chapter 2 Defining Your Mission 19 X
/?o6 Johnston
Mission as the Entrepreneur s Most Useful Tool 20
How to Define Your Organization s Mission 23
Planning and Leading through Mission 27
Summary: Mission in Action 37
Chapter 3 Recognizing and Assessing
New Opportunities 43
Jerry Kitzi
Opportunity Recognition Is a Skill, Not a Character
Trait 44
xiii
xiv Contents
Always on the Lookout! 44
The Value of a Strategic Plan 49
Assessing Opportunities 51
Window of Opportunity 60
Summary 61
Chapter 4 Mobilizing Resources 63
J. Gregory Dees
It s Not Just about the Money 63
Assess your Resource Needs—
Entrepreneurially 64
Ten Tips for Reducing Your Initial
Cash Needs 81
Develop Your Resource Mobilization Strategy 84
Summary 100
^Chapter 5 The Accountable Social
/ Entrepreneur 103
Jed Emerson
Defining Accountability and Understanding Its
Dimensions 104
The Rationale for Being an Accountable Social
Entrepreneur: Why Bother? 104
The Accountability Trap: Feeling Accountable to All,
Being Accountable to None 107
Making Accountability Work for You: Moving from
Concept to Action 110
On Stubbing Your Toe: Possible Implications of
Being Accountable 119
The Six Steps to Meaningful Accountability 122
Summary 123
Contents xv
Chapter 6 Understanding Risk: The
Social Entrepreneur, and
Risk Management 125
Jed Emerson
What Does Risk Really Mean? 125
The Art of Calculated Risk Taking 131
Understanding Risk, Reward, and the Reason We re
Playing the Game! 134
Understanding Your Options: Strategies for
Managing Risks 144
The Potential Costs of Risk-reduction Strategies . . .
A Word of Caution 154
Learning from Your Mistakes 157
Summary 159
Chapter 7 Mastering the Art of Innovation 161
J. Gregory Dees
What Is Innovation? 162
Where to Look for Innovative Opportunities 163
Balancing Tensions in the Innovation Process 165
Managing the Resistance to Innovation 169
Creating an Innovative, Adaptive Enterprise 185
Summary 196
Chapter 8 Understanding and Attracting
Your Customers 199
Kristin Majeska
Identifying Your Customers 201
Understanding Your Customers Needs
and Wants 210
xvi Contents
Creating a Winning Value Proposition 221
Pricing to Maximize Social Impact 228
Promoting Your Product, Service, and Mission 237
Summary 247
Chapter 9 Financial Management 251
Tom McLaughlin
The Only Five Financial Reports You ll Ever Need 252
The Basics of Financial Management 253
Keeping Track of It All (Cost Accounting) 266
The Price of Success (Isn t Terribly High) 267
Summary 270
Chapter 10 Planning for the Social
Enterprise 273 V
Jeanne Rooney
Business Planning: Why? 273
Business Planning: How? 277
Business Planning: Whatever the Purpose, No
Matter What the Scope, It Works 284
Business Plan for the Social Enterprise: The
Document 286
Comparing a Social Enterprise Plan with a
Traditional Business Plan 293
Summary 297
Appendix A Social Entrepreneurs
Brief Guide to the Law 299
Appendix B For Further Reading 313
Index 321
|
| adam_txt |
Contents
Preface xvii
Editor's Introduction xix
Chapter 1 Social Entrepreneurship 1 X
J. Gregory Dees, Peter Economy
What Is Social Entrepreneurship? 2
What Makes an Enterprise a Social Enterprise? 9
Why Social Entrepreneurship Is Important
to You 12
Factors Leading to Entrepreneurial Success 16
Summary 17
Chapter 2 Defining Your Mission 19 X
/?o6 Johnston
Mission as the Entrepreneur's Most Useful Tool 20
How to Define Your Organization's Mission 23
Planning and Leading through Mission 27
Summary: Mission in Action 37
Chapter 3 Recognizing and Assessing
New Opportunities 43
Jerry Kitzi
Opportunity Recognition Is a Skill, Not a Character
Trait 44
xiii
xiv Contents
Always on the Lookout! 44
The Value of a Strategic Plan 49
Assessing Opportunities 51
Window of Opportunity 60
Summary 61
Chapter 4 Mobilizing Resources 63
J. Gregory Dees
It's Not Just about the Money 63
Assess your Resource Needs—
Entrepreneurially 64
Ten Tips for Reducing Your Initial
Cash Needs 81
Develop Your Resource Mobilization Strategy 84
Summary 100
^Chapter 5 The Accountable Social
/ Entrepreneur 103
Jed Emerson
Defining Accountability and Understanding Its
Dimensions 104
The Rationale for Being an Accountable Social
Entrepreneur: Why Bother? 104
The Accountability Trap: Feeling Accountable to All,
Being Accountable to None 107
Making Accountability Work for You: Moving from
Concept to Action 110
On Stubbing Your Toe: Possible Implications of
Being Accountable 119
The Six Steps to Meaningful Accountability 122
Summary 123
Contents xv
Chapter 6 Understanding Risk: The
Social Entrepreneur, and
Risk Management 125
Jed Emerson
What Does "Risk" Really Mean? 125
The Art of Calculated Risk Taking 131
Understanding Risk, Reward, and the Reason We're
Playing the Game! 134
Understanding Your Options: Strategies for
Managing Risks 144
The Potential Costs of Risk-reduction Strategies . . .
A Word of Caution 154
Learning from Your Mistakes 157
Summary 159
Chapter 7 Mastering the Art of Innovation 161
J. Gregory Dees
What Is Innovation? 162
Where to Look for Innovative Opportunities 163
Balancing Tensions in the Innovation Process 165
Managing the Resistance to Innovation 169
Creating an Innovative, Adaptive Enterprise 185
Summary 196
Chapter 8 Understanding and Attracting
Your "Customers" 199
Kristin Majeska
Identifying Your Customers 201
Understanding Your Customers' Needs
and Wants 210
xvi Contents
Creating a Winning Value Proposition 221
Pricing to Maximize Social Impact 228
Promoting Your Product, Service, and Mission 237
Summary 247
Chapter 9 Financial Management 251
Tom McLaughlin
The Only Five Financial Reports You'll Ever Need 252
The Basics of Financial Management 253
Keeping Track of It All (Cost Accounting) 266
The Price of Success (Isn't Terribly High) 267
Summary 270
Chapter 10 Planning for the Social
Enterprise 273 V
Jeanne Rooney
Business Planning: Why? 273
Business Planning: How? 277
Business Planning: Whatever the Purpose, No
Matter What the Scope, It Works 284
Business Plan for the Social Enterprise: The
Document 286
Comparing a Social Enterprise Plan with a
Traditional Business Plan 293
Summary 297
Appendix A Social Entrepreneurs'
Brief Guide to the Law 299
Appendix B For Further Reading 313
Index 321 |
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| spelling | Enterprising nonprofits a toolkit for social entrepreneurs J. Gregory Dees, Jed Emerson, and Peter Economy New York <<[u.a.]>> Wiley 2001 XXXII, 330 S. graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Wiley nonprofit law, finance, and management series Includes bibliographical references (p. 313-319) and index Nonprofit organizations Management Handbooks, manuals, etc Social action Handbooks, manuals, etc Sozialeinrichtung (DE-588)4077579-3 gnd rswk-swf Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Entrepreneurship (DE-588)7588126-3 gnd rswk-swf Sozialeinrichtung (DE-588)4077579-3 s Nonprofit-Organisation (DE-588)4293729-2 s Entrepreneurship (DE-588)7588126-3 s Management (DE-588)4037278-9 s DE-604 Dees, J. Gregory Sonstige (DE-588)141252502 oth Emerson, Jed Sonstige (DE-588)14211717X oth Economy, Peter 1956- Sonstige (DE-588)115675108 oth http://www.loc.gov/catdir/bios/wiley042/00065287.html Contributor biographical information http://www.loc.gov/catdir/description/wiley035/00065287.html Publisher description http://www.loc.gov/catdir/toc/onix06/00065287.html Table of Contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016852388&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Enterprising nonprofits a toolkit for social entrepreneurs |
| title_auth | Enterprising nonprofits a toolkit for social entrepreneurs |
| title_exact_search | Enterprising nonprofits a toolkit for social entrepreneurs |
| title_exact_search_txtP | Enterprising nonprofits a toolkit for social entrepreneurs |
| title_full | Enterprising nonprofits a toolkit for social entrepreneurs J. Gregory Dees, Jed Emerson, and Peter Economy |
| title_fullStr | Enterprising nonprofits a toolkit for social entrepreneurs J. Gregory Dees, Jed Emerson, and Peter Economy |
| title_full_unstemmed | Enterprising nonprofits a toolkit for social entrepreneurs J. Gregory Dees, Jed Emerson, and Peter Economy |
| title_short | Enterprising nonprofits |
| title_sort | enterprising nonprofits a toolkit for social entrepreneurs |
| title_sub | a toolkit for social entrepreneurs |
| topic | Nonprofit organizations Management Handbooks, manuals, etc Social action Handbooks, manuals, etc Sozialeinrichtung (DE-588)4077579-3 gnd Nonprofit-Organisation (DE-588)4293729-2 gnd Management (DE-588)4037278-9 gnd Entrepreneurship (DE-588)7588126-3 gnd |
| topic_facet | Nonprofit organizations Management Handbooks, manuals, etc Social action Handbooks, manuals, etc Sozialeinrichtung Nonprofit-Organisation Management Entrepreneurship |
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