Marketing for sustainability: towards transactional policy-making
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
IOS-Press [u.a.]
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 507 S. graph. Darst. |
| ISBN: | 1586032046 4274905098 |
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| 245 | 1 | 0 | |a Marketing for sustainability |b towards transactional policy-making |c ed. by Gerard Bartels ... |
| 264 | 1 | |a Amsterdam [u.a.] |b IOS-Press [u.a.] |c 2002 | |
| 300 | |a XIII, 507 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Nachhaltigkeit | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Umweltpolitik | |
| 650 | 4 | |a Sustainable development | |
| 650 | 4 | |a Sustainable development -- Government policy | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Environmental policy -- Economic aspects | |
| 700 | 1 | |a Bartels, Gerard C. |4 edt | |
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Datensatz im Suchindex
| _version_ | 1804138173541908480 |
|---|---|
| adam_text | vi
Contents |
Acknowledgements v
Introduction ix
Prologue: Klaus Topfer, Executive Director of UNEP xiii
Part 1: Policy Developments
1. Transactional policy-making
WilNelissen Gerard Bartels 3
2. Environmental policy instruments on the move
Nico Nelissen 17
3. Interactive policy-making and communication
Cees van Woerkum 31
4. Voluntary action and transactional policy-making
BertBrounts Paul Dekker 39
5. Government communication in the Netherlands: co-ordination and planning
Jan Veenman Fred Volmer 50
Part 2: Mass Media Campaigns
6. Strategic aspects of mass media campaigns
Jan Verbeek 63
7. Effective television advertising: linking commercial content to its impact
Bob Fennis 72
8. An integrative framework for effective communication
Bas van den Putte 83
9. Fear appeals in persuasive communication
Nanne de Vries, Robert Ruiter Yvonne Leegwater 96
10. Two-sided communication: focusing on the perceiver
Jonas Bouwmans 105
11. Celebrities in advertising and publicity campaigns
Dieter Verhue Jan Verbeek 115
12. Value segmentation for the environment: implications for public policy from
experiences in marketing
YvetteEimers RikPieters 128
13. Media strategies in campaigns: the fight for attention
Peter Neijens Edith Smit 141
vii
14. Improving campaign effectiveness: a research model to separate chaff from
• campaign wheat
Fred Bronner Albert Reuling 150
Part 3: Information Processing
15. The receiver s point of view: effect hierarchies and the underlying
social-psychological processes
Ree Meertens, Herman Schaalma Mirjam Fransen 163
16. Attitude change: the elaboration likelihood model of persuasion
Richard Petty Pablo Brinol 176
17. Learning and forgetting communicative messages
Jaap Murre Antonio Chessa 191
18. The role of affect in the formation and change of attitudes
Antony Manstead 202
19. Environmental concern: the key to communication effects and behavioural
change
Bas Verplanken 213
20. A closer look at eleven years of environment perception through laddering
Jochum Stienstra, Hans Ruelle Gerard Barteh 223
21. Brand identity
Thomas Sanders 236
22. Developing marketing and communication strategies with the aid of the
FCB grid
Gerard Bartels Wil Nelissen 247
Part 4: Behavioural Change
23. Behavioural modification as a transaction between individual, behaviour and the
environment
Gerard Bartels 263
24. The commons dilemma as a practical model for research and policy-making
about environmental risks
Charles Vlek Linda Steg 285
25. Consumer behaviour analysis and social marketing
Gordon Foxall 304
26. Stages of behavioural change: motivation, ability and opportunity
W. Fred van Raaij 321
27. Self-justification among car drivers: processes that undermine policy measures
Rob Holland, Ree Meertens Mark van Vugt 334
28. Adoption and diffusion of green innovations
PaulDriessen Bas Hillebrand 343
29. The effects of road design on driving
Jan Theeuwes 356
viii
30. Durable pro-environmental behaviour change
PaulHarland HenkStaats 365
31. A social network approach to behaviour change
Mieneke Weenig 373
32. Getting energy conservation feedback to work: a new understanding
Teddy McCalley Cees Midden 383
33. Social marketing communications and the Rossiter-Percy model
Robert Donovan John Rossiter 396
Part 5: Risks, Trends and Youth
34. Drivers for sustainable business practices
Jacqueline Cramer 413
35. Developments in thinking about risk communication
Zamira Gurabardhi Jan Gutteling All
36. Nuclear energy: perceived risk, risk acceptability and communication
Joop van der Pligt Dancker Daamen 432
37. Awareness and attitudes with respect to genetic modification
Martijn Lampert, Bram van der Lelij, Laurens Knoop Wouter Egberink 439
38. Public involvement in the Netherlands 1981-1997
Jan Kamphuis Andre Zijdenbos 450
39. The waste monitor: what has improved waste separation in the past ten years?
Max Cramwinckel 459
40. Ten years of monitoring environmental behaviour. A corner of the veil
Ellen Hessing-Couvret Albert Reuling 469
41. The development of beliefs, attitudes and behaviour in adolescents
between 1995 and 2000
Dieter Verhue Dick Verzijden 481
42. Children: what they are interested in and how to involve them in the
environment
Ellen Hessing-Couvret 490
Epilogue
A look into the future: the government in the digital society
Thijs Chanowsky 498
Overview of this book 504
Author Index 507
I
|
| adam_txt |
vi
Contents |
Acknowledgements v
Introduction ix
Prologue: Klaus Topfer, Executive Director of UNEP xiii
Part 1: Policy Developments
1. Transactional policy-making
WilNelissen Gerard Bartels 3
2. Environmental policy instruments on the move
Nico Nelissen 17
3. Interactive policy-making and communication
Cees van Woerkum 31
4. Voluntary action and transactional policy-making
BertBrounts Paul Dekker 39
5. Government communication in the Netherlands: co-ordination and planning
Jan Veenman Fred Volmer 50
Part 2: Mass Media Campaigns
6. Strategic aspects of mass media campaigns
Jan Verbeek 63
7. Effective television advertising: linking commercial content to its impact
Bob Fennis 72
8. An integrative framework for effective communication
Bas van den Putte 83
9. Fear appeals in persuasive communication
Nanne de Vries, Robert Ruiter Yvonne Leegwater 96
10. Two-sided communication: focusing on the perceiver
Jonas Bouwmans 105
11. Celebrities in advertising and publicity campaigns
Dieter Verhue Jan Verbeek 115
12. Value segmentation for the environment: implications for public policy from
experiences in marketing
YvetteEimers RikPieters 128
13. Media strategies in campaigns: the fight for attention
Peter Neijens Edith Smit 141
vii
14. Improving campaign effectiveness: a research model to separate chaff from
• campaign wheat
Fred Bronner Albert Reuling 150
Part 3: Information Processing
15. The receiver's point of view: effect hierarchies and the underlying
social-psychological processes
Ree Meertens, Herman Schaalma Mirjam Fransen 163
16. Attitude change: the elaboration likelihood model of persuasion
Richard Petty Pablo Brinol 176
17. Learning and forgetting communicative messages
Jaap Murre Antonio Chessa 191
18. The role of affect in the formation and change of attitudes
Antony Manstead 202
19. Environmental concern: the key to communication effects and behavioural
change
Bas Verplanken 213
20. A closer look at eleven years of environment perception through laddering
Jochum Stienstra, Hans Ruelle Gerard Barteh 223
21. Brand identity
Thomas Sanders 236
22. Developing marketing and communication strategies with the aid of the
FCB grid
Gerard Bartels Wil Nelissen 247
Part 4: Behavioural Change
23. Behavioural modification as a transaction between individual, behaviour and the
environment
Gerard Bartels 263
24. The commons dilemma as a practical model for research and policy-making
about environmental risks
Charles Vlek Linda Steg 285
25. Consumer behaviour analysis and social marketing
Gordon Foxall 304
26. Stages of behavioural change: motivation, ability and opportunity
W. Fred van Raaij 321
27. Self-justification among car drivers: processes that undermine policy measures
Rob Holland, Ree Meertens Mark van Vugt 334
28. Adoption and diffusion of green innovations
PaulDriessen Bas Hillebrand 343
29. The effects of road design on driving
Jan Theeuwes 356
viii
30. Durable pro-environmental behaviour change
PaulHarland HenkStaats 365
31. A social network approach to behaviour change
Mieneke Weenig 373
32. Getting energy conservation feedback to work: a new understanding
Teddy McCalley Cees Midden 383
33. Social marketing communications and the Rossiter-Percy model
Robert Donovan John Rossiter 396
Part 5: Risks, Trends and Youth
34. Drivers for sustainable business practices
Jacqueline Cramer 413
35. Developments in thinking about risk communication
Zamira Gurabardhi Jan Gutteling All
36. Nuclear energy: perceived risk, risk acceptability and communication
Joop van der Pligt Dancker Daamen 432
37. Awareness and attitudes with respect to genetic modification
Martijn Lampert, Bram van der Lelij, Laurens Knoop Wouter Egberink 439
38. Public involvement in the Netherlands 1981-1997
Jan Kamphuis Andre Zijdenbos 450
39. The waste monitor: what has improved waste separation in the past ten years?
Max Cramwinckel 459
40. Ten years of monitoring environmental behaviour. A corner of the veil
Ellen Hessing-Couvret Albert Reuling 469
41. The development of beliefs, attitudes and behaviour in adolescents
between 1995 and 2000
Dieter Verhue Dick Verzijden 481
42. Children: what they are interested in and how to involve them in the
environment
Ellen Hessing-Couvret 490
Epilogue
A look into the future: the government in the digital society
Thijs Chanowsky 498
Overview of this book 504
Author Index 507
I |
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| spelling | Marketing for sustainability towards transactional policy-making ed. by Gerard Bartels ... Amsterdam [u.a.] IOS-Press [u.a.] 2002 XIII, 507 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Nachhaltigkeit Politik Umweltpolitik Sustainable development Sustainable development -- Government policy Marketing Environmental policy -- Economic aspects Bartels, Gerard C. edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016848953&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Marketing for sustainability towards transactional policy-making Nachhaltigkeit Politik Umweltpolitik Sustainable development Sustainable development -- Government policy Marketing Environmental policy -- Economic aspects |
| title | Marketing for sustainability towards transactional policy-making |
| title_auth | Marketing for sustainability towards transactional policy-making |
| title_exact_search | Marketing for sustainability towards transactional policy-making |
| title_exact_search_txtP | Marketing for sustainability towards transactional policy-making |
| title_full | Marketing for sustainability towards transactional policy-making ed. by Gerard Bartels ... |
| title_fullStr | Marketing for sustainability towards transactional policy-making ed. by Gerard Bartels ... |
| title_full_unstemmed | Marketing for sustainability towards transactional policy-making ed. by Gerard Bartels ... |
| title_short | Marketing for sustainability |
| title_sort | marketing for sustainability towards transactional policy making |
| title_sub | towards transactional policy-making |
| topic | Nachhaltigkeit Politik Umweltpolitik Sustainable development Sustainable development -- Government policy Marketing Environmental policy -- Economic aspects |
| topic_facet | Nachhaltigkeit Politik Umweltpolitik Sustainable development Sustainable development -- Government policy Marketing Environmental policy -- Economic aspects |
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