Customer relationship management: integrating marketing strategy and information technology
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester <<[u.a.]>>
Wiley
2003
|
| Edition: | Internat. ed. |
| Subjects: | |
| Online Access: | Publisher description Table of contents |
| Physical Description: | XIV, 179 S. graph. Darst. |
| ISBN: | 0471271373 |
Staff View
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| id | DE-604.BV023528640 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:34:34Z |
| indexdate | 2024-07-09T21:23:59Z |
| institution | BVB |
| isbn | 0471271373 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016848842 |
| oclc_num | 249175271 |
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| physical | XIV, 179 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Wiley |
| record_format | marc |
| spelling | Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert Internat. ed. Chichester <<[u.a.]>> Wiley 2003 XIV, 179 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s DE-604 McLeod, Raymond 1932- Verfasser (DE-588)124990908 aut Gilbert, Faye W. Verfasser (DE-588)124990916 aut http://www.loc.gov/catdir/description/wiley038/2003544944.html Publisher description http://www.loc.gov/catdir/toc/wiley032/2003544944.html Table of contents |
| spellingShingle | Zikmund, William G. 1943-2002 McLeod, Raymond 1932- Gilbert, Faye W. Customer relationship management integrating marketing strategy and information technology Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Customer relationship management integrating marketing strategy and information technology |
| title_auth | Customer relationship management integrating marketing strategy and information technology |
| title_exact_search | Customer relationship management integrating marketing strategy and information technology |
| title_exact_search_txtP | Customer relationship management integrating marketing strategy and information technology |
| title_full | Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| title_fullStr | Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| title_full_unstemmed | Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| title_short | Customer relationship management |
| title_sort | customer relationship management integrating marketing strategy and information technology |
| title_sub | integrating marketing strategy and information technology |
| topic | Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement |
| url | http://www.loc.gov/catdir/description/wiley038/2003544944.html http://www.loc.gov/catdir/toc/wiley032/2003544944.html |
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