Customer relationship management: integrating marketing strategy and information technology
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester <<[u.a.]>>
Wiley
2003
|
| Ausgabe: | Internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents |
| Beschreibung: | XIV, 179 S. graph. Darst. |
| ISBN: | 0471271373 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV023528640 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Zikmund, William G. |d 1943-2002 |e Verfasser |0 (DE-588)12499086X |4 aut | |
| 245 | 1 | 0 | |a Customer relationship management |b integrating marketing strategy and information technology |c William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| 250 | |a Internat. ed. | ||
| 264 | 1 | |a Chichester <<[u.a.]>> |b Wiley |c 2003 | |
| 300 | |a XIV, 179 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations -- Management | |
| 650 | 4 | |a Customer relations -- Management -- Data processing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a McLeod, Raymond |d 1932- |e Verfasser |0 (DE-588)124990908 |4 aut | |
| 700 | 1 | |a Gilbert, Faye W. |e Verfasser |0 (DE-588)124990916 |4 aut | |
| 856 | 4 | |u http://www.loc.gov/catdir/description/wiley038/2003544944.html |3 Publisher description | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/wiley032/2003544944.html |3 Table of contents | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016848842 | ||
Datensatz im Suchindex
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| author | Zikmund, William G. 1943-2002 McLeod, Raymond 1932- Gilbert, Faye W. |
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| author_role | aut aut aut |
| author_sort | Zikmund, William G. 1943-2002 |
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| building | Verbundindex |
| bvnumber | BV023528640 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55.Z55 2003 |
| callnumber-search | HF5415.55.Z55 2003 |
| callnumber-sort | HF 45415.55 Z55 42003 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)249175271 (DE-599)BVBBV023528640 |
| dewey-full | 658.81221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 21 |
| dewey-search | 658.812 21 |
| dewey-sort | 3658.812 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Internat. ed. |
| format | Book |
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| id | DE-604.BV023528640 |
| illustrated | Illustrated |
| index_date | 2024-07-02T22:34:34Z |
| indexdate | 2024-07-09T21:23:59Z |
| institution | BVB |
| isbn | 0471271373 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016848842 |
| oclc_num | 249175271 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XIV, 179 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Wiley |
| record_format | marc |
| spelling | Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert Internat. ed. Chichester <<[u.a.]>> Wiley 2003 XIV, 179 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s DE-604 McLeod, Raymond 1932- Verfasser (DE-588)124990908 aut Gilbert, Faye W. Verfasser (DE-588)124990916 aut http://www.loc.gov/catdir/description/wiley038/2003544944.html Publisher description http://www.loc.gov/catdir/toc/wiley032/2003544944.html Table of contents |
| spellingShingle | Zikmund, William G. 1943-2002 McLeod, Raymond 1932- Gilbert, Faye W. Customer relationship management integrating marketing strategy and information technology Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Customer relationship management integrating marketing strategy and information technology |
| title_auth | Customer relationship management integrating marketing strategy and information technology |
| title_exact_search | Customer relationship management integrating marketing strategy and information technology |
| title_exact_search_txtP | Customer relationship management integrating marketing strategy and information technology |
| title_full | Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| title_fullStr | Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| title_full_unstemmed | Customer relationship management integrating marketing strategy and information technology William Zikmund ; Raymond McLeod ; Faye W. Gilbert |
| title_short | Customer relationship management |
| title_sort | customer relationship management integrating marketing strategy and information technology |
| title_sub | integrating marketing strategy and information technology |
| topic | Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Datenverarbeitung Relationship marketing Customer relations -- Management Customer relations -- Management -- Data processing Kundenmanagement |
| url | http://www.loc.gov/catdir/description/wiley038/2003544944.html http://www.loc.gov/catdir/toc/wiley032/2003544944.html |
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