APA-Zitierstil (7. Ausg.)

Zikmund, W. G., McLeod, R., & Gilbert, F. W. (2003). Customer relationship management: Integrating marketing strategy and information technology (Internat. ed.). Wiley.

Chicago-Zitierstil (17. Ausg.)

Zikmund, William G., Raymond McLeod, und Faye W. Gilbert. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Internat. ed. Chichester <<[u.a.]>>: Wiley, 2003.

MLA-Zitierstil (9. Ausg.)

Zikmund, William G., et al. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Internat. ed. Wiley, 2003.